{"title":"Mark Schrutt","description":"\u003cp\u003eWelcome to the Mark Schrutt collection, where you will find insights that bridge the realms of business strategy and entrepreneurship. Mark Schrutt is a notable author whose expertise lies in providing a fresh perspective on navigating the ever-evolving business landscape.\u003c\/p\u003e\n\n\u003cp\u003eAmong his acclaimed works is the influential book, \u003cem\u003eShifting the Balance\u003c\/em\u003e. This book delves into strategies for adapting to the rapid changes in the business world and offers valuable guidance for entrepreneurs looking to thrive amidst challenges.\u003c\/p\u003e\n\n\u003cp\u003eSchrutt's writings are a beacon for business enthusiasts and professionals alike, as they blend theoretical insights with practical advice. His works are ideal for anyone looking to gain a deeper understanding of how to manoeuvre successfully in today's competitive market.\u003c\/p\u003e\n\n\u003cp\u003eExplore this collection to uncover strategies and ideas that inspire and empower you as you embark on your entrepreneurial journey.\u003c\/p\u003e","products":[{"product_id":"shifting-the-balance-by-mark-schrutt-9781770415744","title":"Shifting the Balance","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eDigital transformation expert Mark Schrutt reveals how the world’s top companies are using vast amounts of data to inform their decisions, disrupt industries, and get closer to their customers. Businesses that continue to rely only on intuition do so at their peril.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eWhat if you had the data you always wanted and could tell what was truly an emerging trend that would forever change your industry? \u003cem\u003eShifting the Balance\u003c\/em\u003e analyzes the turn towards data-driven decision-making and describes how best-in-class organizations use data to shift their field of vision so it is forward-looking instead of reactive.\u003c\/p\u003e\n\n\u003cp\u003eCase studies with practical examples of how leading businesses address key challenges on the path to becoming data-driven include:\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eHow companies such as Hewlett-Packard and Land O’Lakes, whose industries are defined by resellers, are connecting directly with their customers to improve satisfaction and relevancy.\u003c\/li\u003e\n    \u003cli\u003eHow data-driven decision-making shaped the largest one-sided deal in sports, paying the owners of a team that did not play a game for 40 years over $800 million.\u003c\/li\u003e\n    \u003cli\u003eHow companies such as Peloton and UberEats are using data-driven decision-making to disrupt and reimagine the fitness and restaurant industries.\u003c\/li\u003e\n    \u003cli\u003eWhat professional sports franchises such as the Oakland A’s, Philadelphia Eagles, and Toronto Maple Leafs can teach us about using data in game-changing business decisions.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cem\u003eShifting the Balance\u003c\/em\u003e offers a roadmap that will enable organizations to make better business decisions that drive even better results, and provides a fascinating read along the way.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Hachette Aotearoa New Zealand","offers":[{"title":"Default Title","offer_id":46722620883180,"sku":"9781770415744","price":59.99,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9201223482818.jpg?v=1754662093"}],"url":"https:\/\/bookhero.co.nz\/collections\/mark-schrutt.oembed","provider":"Book Hero","version":"1.0","type":"link"}