{"title":"Mark Palmer","description":"\u003cp\u003eMark Palmer’s works offer insightful guidance into the world of business and entrepreneurship, blending practical strategies with a sharp understanding of modern marketing challenges. His books explore effective ways to enhance productivity and promote business growth, making complex concepts accessible to readers.\u003c\/p\u003e\n\n\u003cp\u003eExpect clear, actionable advice framed within a contemporary context, ideal for entrepreneurs and professionals seeking to optimise their marketing efforts and work smarter. Palmer’s writing strikes a balance between inspiration and pragmatism, perfect for those aiming to advance their business acumen.\u003c\/p\u003e","products":[{"product_id":"the-work-smarter-guide-to-marketing-by-mark-palmer-9781408783153","title":"The Work Smarter Guide to Marketing","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003e'An invaluable, refreshing return to the essentials of marketing - a great and useful read'\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eSophie Devonshire, CEO of The Marketing Society\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eWhether you're in a huge business, a start-up or have a side-hustle, marketing matters. 'Strength of brand\/marketing' is most frequently cited by business analysts (at 79%) as critical to a firm's success. But marketing is in a state of chaos. Most people with marketing in their job title have never studied it. Meanwhile, in too many media posts and agencies, pseudo-experts cherry-pick opinions and peddle marketing misinformation to give a snake-oil pitch that marketing is all about keeping up with change.\u003c\/p\u003e\n\n\u003cp\u003eGrasping marketing shouldn't induce scepticism, fear or confusion. Mark Palmer acts as your trusted and experienced guide, demystifying the jargon, cutting through the clutter and helping you navigate your own refreshing journey towards what smarter and better marketing can be.\u003c\/p\u003e\n\n\u003cp\u003eThe \u003cem\u003eWork Smarter Guide to Marketing\u003c\/em\u003e is part of the 'Work Smarter' series, providing shortcuts, tips and life-hacks for the development of essential business skills. The books bring together accomplished industry experts who have learned their trades at the coalface. They teach the skills ambitious businesspeople need in order to tip the playing field in their favour. It is the pirate equivalent of business advice; the antidote to conventional wisdom; 'smarter' practice over 'best practice'.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Hachette Aotearoa New Zealand","offers":[{"title":"Default Title","offer_id":47428347822316,"sku":"9781408783153","price":34.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781408783153.jpg?v=1774496975"}],"url":"https:\/\/bookhero.co.nz\/collections\/mark-palmer.oembed","provider":"Book Hero","version":"1.0","type":"link"}