{"title":"Mark Batey","description":"\u003cp\u003eMark Batey's works offer insightful explorations into the intricacies of branding and communication. His writing combines practical expertise with a clear, accessible style, making complex concepts approachable for students and professionals alike.\u003c\/p\u003e\n\n\u003cp\u003eRooted in the \u003cem\u003eEducation \u0026amp; Reference\u003c\/em\u003e category, these books delve into the power of language and imagery in creating meaningful brand identities. Readers can expect thoughtful analysis and valuable frameworks for understanding brand meaning in today's dynamic market.\u003c\/p\u003e","products":[{"product_id":"brand-meaning-by-mark-batey-9781138839410","title":"Brand Meaning","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eThis second edition of \u003cem\u003eBrand Meaning\u003c\/em\u003e lays out new territory for the understanding of how brands both acquire and provide meaning. The author draws on his experience with leading international companies to propose a compelling framework for the conscious and unconscious ways in which people connect with products and brands.\u003c\/p\u003e\n\n\u003cp\u003eRevised and updated, it contains contemporary as well as classic examples of brand meaning in practice from various countries, and expands on the theory, methods, and applications of brand meaning. The book’s multidisciplinary approach and concise yet comprehensive content makes it an ideal supplemental reader for undergraduate, graduate, and MBA courses, as well as valuable reading for practitioners in the fields of marketing, advertising, and consumer research.\u003c\/p\u003e\n\n\u003cp\u003eFor more information, visit \u003ca href=\"http:\/\/www.brandmeaning.com\"\u003ewww.brandmeaning.com\u003c\/a\u003e.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":47605162410220,"sku":"9781138839410","price":376.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781138839410-brand-meaning.jpg?v=1778125235"}],"url":"https:\/\/bookhero.co.nz\/collections\/mark-batey.oembed","provider":"Book Hero","version":"1.0","type":"link"}