{"title":"Margo Berman","description":"\u003cp\u003eWelcome to the Margo Berman collection, where you can explore a compelling array of resources designed to enhance your business acumen and entrepreneurial pursuits. Margo Berman, an esteemed author and expert in the field, brings her wealth of knowledge to the forefront through her insightful books. Known for her engaging writing style, she transforms complex concepts into easily digestible content, making learning both enjoyable and effective.\u003c\/p\u003e\n\n\u003cp\u003eIn this collection, you will find influential titles like \u003cem\u003eContent and Copywriting\u003c\/em\u003e, which delve into the nuances of effective communication and strategic messaging. Berman's works are essential reading for aspiring entrepreneurs, business professionals, and anyone looking to sharpen their skills in the ever-evolving business landscape.\u003c\/p\u003e\n\n\u003cp\u003eExplore Margo Berman's books in the business and entrepreneurship categories and discover strategies to elevate your brand, communicate with impact, and succeed in your ventures.\u003c\/p\u003e","products":[{"product_id":"content-and-copywriting-by-margo-berman-9781119866503","title":"Content and Copywriting","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cb\u003eLearn to create powerful, strategic copy for multiple channels, platforms, and storytelling templates\u003c\/b\u003e \n\n\u003cp\u003eToday, just writing strong content or catchy copy isn’t enough. You must also know how to create gripping messages and interactive engagement.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eContent and Copywriting: The Complete Toolkit for Strategic Marketing\u003c\/i\u003e is your one-stop resource to sharpen your skills and explore innovative methods to reach your audience. This comprehensive real-world guide helps you create content for any device and consumer touchpoint by seamlessly integrating social media writing and advertising copywriting.\u003c\/p\u003e\n\n\u003cp\u003eAs an award-winning copywriter, producer\/director, and professor, Margo Berman explains conceptual strategies and writing techniques to develop dynamic copy for a wide range of traditional and emerging media. This step-by-step approach offers specific instructions for writing websites, blogs, social media, direct mail, product packaging, viral marketing, radio, television, and videos. This work also analyses immersive, experiential, augmented, mixed, and virtual reality content, then presents tips to maximise results.\u003c\/p\u003e\n\n\u003cp\u003eThis updated and expanded second edition contains dozens of new TV and radio storyboards and scripts, charts and infographics, templates and writing tips, exercises and examples, terminology lists, plus over 100 new images of innovative marketing campaigns. It also covers shareable content, digital storytelling, headline and slogan techniques, and interactive experiences. In addition, there is a valuable section with skill-building resources, references, and suggested readings.\u003c\/p\u003e\n\n\u003cp\u003eFeaturing an extensive collection of innovative visual examples, content writing templates, and teaching and learning resources, \u003ci\u003eContent and Copywriting: The Complete Toolkit for Strategic Marketing\u003c\/i\u003e is the ideal textbook for undergraduate courses in advertising, communications, public relations, and integrated marketing, and an invaluable reference for graduate students and professionals alike.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46854301188332,"sku":"9781119866503","price":85.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/19612093482586.jpg?v=1759240222"}],"url":"https:\/\/bookhero.co.nz\/collections\/margo-berman.oembed","provider":"Book Hero","version":"1.0","type":"link"}