{"title":"Margaret Hartwell","description":"\u003cp\u003eMargaret Hartwell’s works delve into the intricate relationship between culture and creativity, offering insightful perspectives on the power of storytelling and symbolism in modern branding. Her writing combines a thoughtful exploration of arts and culture with practical approaches to understanding contemporary narratives.\u003c\/p\u003e\n\n\u003cp\u003eReaders can expect engaging analysis that bridges theory and practice, illuminating how archetypes shape identities across various cultural platforms. Hartwell’s distinctive voice invites reflection on the deeper meanings behind visual and verbal communication in today’s creative landscape.\u003c\/p\u003e","products":[{"product_id":"archetypes-in-branding-by-joshua-c-chen-9781440308185","title":"Archetypes in Branding","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cem\u003eArchetypes in Branding\u003c\/em\u003e offers an accessible and real-world approach to brand development that will help you enliven your brand strategy and create resonant and authentic communications.\u003c\/p\u003e\n\n\u003cp\u003eCombined with a companion deck of sixty original archetype cards, this kit will provide you with a practical tool to:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eReveal your brand’s motivations, how it moves in the world, what its trigger points are and why it attracts certain customers\u003c\/li\u003e\n  \u003cli\u003eForge relationships with the myriad stakeholders that affect your business\u003c\/li\u003e\n  \u003cli\u003eEmpower your team to access their creativity and innovate with integrity\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Arotahi Agency","offers":[{"title":"Default Title","offer_id":47595694489836,"sku":"9781440308185","price":85.0,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781440308185-archetypes-in-branding.jpg?v=1777902898"}],"url":"https:\/\/bookhero.co.nz\/collections\/margaret-hartwell.oembed","provider":"Book Hero","version":"1.0","type":"link"}