{"title":"Marcus Sheridan","description":"\u003cp\u003eMarcus Sheridan is a celebrated author and business strategist renowned for revolutionising the way businesses engage with their customers. His insights into content marketing and customer-centric communication have made him a sought-after speaker and consultant. In his notable works such as \u003cem\u003eEndless Customers\u003c\/em\u003e and the highly acclaimed \u003cem\u003eThey Ask, You Answer\u003c\/em\u003e, Sheridan provides actionable strategies that empower businesses to thrive by building transparency and trust with their audiences.\u003c\/p\u003e\n\n\u003cp\u003eIn the realm of \u003cem\u003eBusiness \u0026amp; Entrepreneurship\u003c\/em\u003e, Marcus Sheridan's books are essential reading for anyone looking to enhance their marketing strategies and drive growth through openness and education. His clear and approachable writing style, combined with his real-world experience, serves as a guide for both budding entrepreneurs and seasoned professionals aiming to align their business practices with customer needs.\u003c\/p\u003e\n\n\u003cp\u003eExplore Marcus Sheridan's collection to discover transformative principles that could change how you view and operate your business. Whether you're seeking to increase your customer base or looking for innovative ways to communicate value, his books offer practical solutions to modern-day business challenges.\u003c\/p\u003e","products":[{"product_id":"endless-customers-by-bob-ruffolo-9781394282784","title":"Endless Customers","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cb\u003e\u003ci\u003eNATIONAL BESTSELLER\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eProven framework to propel your organisation into a top market position\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eEndless Customers\u003c\/i\u003e delivers a proven framework for businesses to become the most trusted and recognised brands in their markets by harnessing the power of developing the right content, website, sales activities, technology, and culture of performance. When executed correctly, this framework enables marketing, sales, and leadership teams to sync up on a business strategy that is transformative to the organisation's growth, creating long-term success—and endless customers.\u003c\/p\u003e\n\n\u003cp\u003eAn evolution of Marcus Sheridan's first book, \u003ci\u003eThey Ask, You Answer,\u003c\/i\u003e the \u003cem\u003eEndless Customers\u003c\/em\u003e model has been enriched by years of practical application, hundreds of case studies, and recognising the monumental impact AI is having on business and the buyer's journey. In this book, readers will learn about:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eBecoming the most trusted and known brand in their market, leading to more consistent lead flow and sustainable business growth\u003c\/li\u003e\n  \u003cli\u003eCreating a culture of sales and marketing that is built to last, in a time when digital transformation and AI are changing the world of business and buying as we know it\u003c\/li\u003e\n  \u003cli\u003ePromoting organisational change by investing in the right people in the right seats so as to evolve to a NEW way of effective sales, marketing, and brand growth\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWith all of the real-world examples, tools, and frameworks you need to immediately put theory into practice, \u003ci\u003eEndless Customers\u003c\/i\u003e earns a well-deserved spot on the bookshelves of ambitious business leaders, executives, managers, and entrepreneurs seeking to make their businesses household names in their industries.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46854477480172,"sku":"9781394282784","price":56.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781394282784.jpg?v=1759243984"},{"product_id":"they-ask-you-answer-by-marcus-sheridan-9781119610144","title":"They Ask, You Answer","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eThe revolutionary guide that challenged businesses around the world to stop selling to their buyers and start answering their questions to get results; revised and updated to address new technology, trends, the continuous evolution of the digital consumer, and much more.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eIn today’s digital age, the traditional sales funnel—marketing at the top, sales in the middle, customer service at the bottom—is no longer effective. To be successful, businesses must obsess over the questions, concerns, and problems their buyers have, and address them as honestly and as thoroughly as possible. Every day, buyers turn to search engines to ask billions of questions. Having the answers they need can attract thousands of potential buyers to your company—but only if your content strategy puts your answers at the top of those search results. It’s a simple and powerful equation that produces growth and success: \u003ci\u003eThey Ask, You Answer\u003c\/i\u003e.\u003c\/p\u003e\n\n\u003cp\u003eUsing these principles, author Marcus Sheridan led his struggling pool company from the bleak depths of the housing crash of 2008 to become one of the largest pool installers in the United States. Discover how his proven strategy can work for your business and master the principles of inbound and content marketing that have empowered thousands of companies to achieve exceptional growth.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eThey Ask, You Answer\u003c\/i\u003e is a straightforward guide filled with practical tactics and insights for transforming your marketing strategy. This new edition has been fully revised and updated to reflect the evolution of content marketing and the increasing demands of today’s internet-savvy buyers. New chapters explore the impact of technology, conversational marketing, the essential elements every business website should possess, the rise of video, and new stories from companies that have achieved remarkable results with \u003ci\u003eThey Ask, You Answer\u003c\/i\u003e.\u003c\/p\u003e\n\n\u003cp\u003eUpon reading this book, you will know:\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eHow to build trust with buyers through content and video.\u003c\/li\u003e\n    \u003cli\u003eHow to turn your web presence into a magnet for qualified buyers.\u003c\/li\u003e\n    \u003cli\u003eWhat works and what doesn’t through new case studies, featuring real-world results from companies that have embraced these principles.\u003c\/li\u003e\n    \u003cli\u003eWhy you need to think of your business as a media company, instead of relying on more traditional (and ineffective) ways of advertising and marketing.\u003c\/li\u003e\n    \u003cli\u003eHow to achieve buy-in at your company and truly embrace a culture of content and video.\u003c\/li\u003e\n    \u003cli\u003eHow to transform your current customer base into loyal brand advocates for your company.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003ci\u003eThey Ask, You Answer\u003c\/i\u003e is a must-have resource for companies that want a fresh approach to marketing and sales that is proven to generate more traffic, leads, and sales.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"John Wiley and Sons Ltd","offers":[{"title":"Default Title","offer_id":46855320961260,"sku":"9781119610144","price":52.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781119610144.jpg?v=1759266550"}],"url":"https:\/\/bookhero.co.nz\/collections\/marcus-sheridan.oembed","provider":"Book Hero","version":"1.0","type":"link"}