{"title":"Marco Spies","description":"\u003cp\u003eWelcome to the captivating world of Marco Spies, where business acumen meets creative strategy. An esteemed author in the realms of Business \u0026amp; Entrepreneurship, Marco Spies is renowned for his insightful perspectives on branding and digital interactions. His works provide invaluable guidance for those looking to navigate and thrive in today’s dynamic business environment.\u003c\/p\u003e\n\n\u003cp\u003eAmong his celebrated contributions is the influential book \u003cem\u003eBranded Interactions\u003c\/em\u003e. This book is a cornerstone for understanding how brands can successfully engage with their audiences through meaningful digital experiences. It’s an essential read for entrepreneurs, business leaders, and marketing enthusiasts who are eager to delve into the nuances of customer interaction and brand engagement.\u003c\/p\u003e\n\n\u003cp\u003eMarco Spies combines theoretical knowledge with practical application, ensuring that his books are not only educational but also highly applicable to real-world scenarios. As you explore his collection, prepare to uncover strategies that can transform your approach to business, enhancing both brand presence and consumer loyalty.\u003c\/p\u003e","products":[{"product_id":"branded-interactions-by-marco-spies-9780500023709","title":"Branded Interactions","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eDigital design plays a crucial role in how customers experience a brand. However, corporate websites and online shops are only part of the interactive brand identity; complex user experiences closely interlink conception, design and technology, and integrate consistent prototyping and testing.\u003c\/p\u003e\n\n\u003cp\u003eThe importance of mobile experience has grown exponentially in recent years, while interactive ads, chatbots, and digital billboards are increasingly found in the real world. The interface is now the brand, and this changes the professional profile of designers.\u003c\/p\u003e\n\n\u003cp\u003eThis extensively updated edition of \u003ci\u003eBranded Interactions\u003c\/i\u003e is a practical handbook for professional digital designers and those just starting out. It guides the reader through the process of digital brand design in five key phases: discovering a demographic, defining an action plan, designing an interface, delivering a quality product, and distributing the design to the marketplace.\u003c\/p\u003e\n\n\u003cp\u003ePacked with real-world examples from brands like Google, Amazon, and Lego, as well as plenty of case studies, this book incorporates a wealth of design theory and diagrams to help build a solid framework for any project. It incorporates brand strategy at every stage while remaining flexible to leave room for creativity.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Thames and Hudson (Australia) Pty Ltd","offers":[{"title":"Default Title","offer_id":46719122276588,"sku":"9780500023709","price":130.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/57953482366.jpg?v=1754543252"}],"url":"https:\/\/bookhero.co.nz\/collections\/marco-spies.oembed","provider":"Book Hero","version":"1.0","type":"link"}