{"title":"Marc W. Halpert","description":"\u003cp\u003e\u003cstrong\u003eMarc W. Halpert\u003c\/strong\u003e specialises in practical guides that empower professionals to navigate and master digital marketing strategies. His works often focus on leveraging platforms like LinkedIn to enhance visibility and growth within law and professional practices, blending expert insight with actionable advice.\u003c\/p\u003e\n\n\u003cp\u003eReaders seeking to deepen their understanding of contemporary marketing techniques and develop effective networking skills will find Halpert’s books an invaluable resource. His clear, accessible style makes complex concepts approachable for both beginners and seasoned practitioners alike.\u003c\/p\u003e","products":[{"product_id":"linkedinr-marketing-techniques-for-law-and-professional-practices-second-edition-by-marc-w-halpert-9781641058636","title":"LinkedIn(R) Marketing Techniques for Law and Professional Practices, Second Edition","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eHundreds of millions of global businesspeople use LinkedIn daily as a power tool to forge connections, nurture relationships, assess business colleagues, and select professionals to rely on. After 11 years coaching and training professional practitioners—attorneys, consultants, CPAs, insurance producers, financial planners, and multi- and entrepreneurs; in fact, anyone offering services—author Marc W. Halpert revised the earlier edition of this field reference guide, its principles now even more time-tested.\u003c\/p\u003e\n\n\u003cp\u003eHere's what \u003cem\u003eLinkedIn(R) Marketing Techniques for Law and Professional Practices, Second Edition\u003c\/em\u003e does differently than others on the market:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eIt does not tell you what to do and where to click, with bland directions that go stale due to a change in LinkedIn; rather,\u003c\/li\u003e\n  \u003cli\u003eIt offers long-term, practical, anecdotal marketing techniques that work: how and why to make all LinkedIn sections work cohesively, based on the author's consulting experience with professionals in all fields.\u003c\/li\u003e\n  \u003cli\u003eIn this second edition, he includes three guest chapters: staying aligned with ever-changing legal ethics guidelines, what attracts a recruiter to a professional practitioner's LinkedIn profile, and how to use LinkedIn as an integral part of any professional firm's marketing and branding strategy. In addition, the second edition answers the needs voiced by so many professionals, with brand-new resource material on emotional intelligence and the Japanese concept of Ikigai to enhance the LinkedIn experience.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eThe book you are holding can lead you to express why you do what you do and look \"amazing-er\" than competitors, showcasing your brand on LinkedIn.\u003c\/p\u003e\n\n\u003cp\u003eAn attorney emailed, \"This book gave me all the tools I needed to perfect my profile and be ready to get clients... Working alongside your book is actually fun.\"\u003c\/p\u003e\n\n\u003cp\u003eA consultant to entrepreneurs commented, \"Finished in a day. Took copious notes. I have no doubt the tips and strategies in this book will enrich my online presence for years to come!\"\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Hachette Aotearoa New Zealand","offers":[{"title":"Default Title","offer_id":47596767379692,"sku":"9781641058636","price":105.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/23fd6d1e3ec4c067985a16fad808513d.jpg?v=1777956179"}],"url":"https:\/\/bookhero.co.nz\/collections\/marc-w-halpert.oembed","provider":"Book Hero","version":"1.0","type":"link"}