{"title":"Malcolm McDonald","description":"\u003cp\u003eMalcolm McDonald offers insightful and practical guidance on marketing and business strategy, with a focus on building strong brands and effective market segmentation. His works provide valuable frameworks for creating marketing plans that resonate in competitive markets.\u003c\/p\u003e\n\n\u003cp\u003eIdeal for students and professionals alike, his books blend academic rigour with real-world application, making complex concepts accessible. Readers can expect a thoughtful exploration of core principles in business and entrepreneurship, tailored to contemporary challenges.\u003c\/p\u003e","products":[{"product_id":"marketing-plans-by-hugh-wilson-9781394177103","title":"Marketing Plans","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cb\u003eThe latest edition of the leading and internationally bestselling text on marketing planning\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003eIn the newly revised ninth edition of \u003ci\u003eMarketing Plans\u003c\/i\u003e, a team of renowned marketing strategists and professors delivers a fully updated version of the gold standard in marketing planning textbooks. The book contains a proven, start-to-finish approach to planning your firm’s marketing and is complemented by brand-new content on digital marketing and sustainable marketing.\u003c\/p\u003e\n\n\u003cp\u003eThe authors have also included best-practice guidance on omnichannel management, integrated marketing communications, key account management, and customer experience management. The book provides:\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eA best-practice, step-by-step process for coordinating marketing strategy and planning\u003c\/li\u003e\n    \u003cli\u003eMethods to create powerful, differentiated value propositions\u003c\/li\u003e\n    \u003cli\u003eTools to prioritise marketing efforts on segments and strategies that will deliver the greatest returns in growth and profits\u003c\/li\u003e\n    \u003cli\u003eLessons from the leaders on how to embed world-class marketing within the organisation\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003ePerfect for students and executives alike in marketing, sales, strategy, and general management, \u003ci\u003eMarketing Plans\u003c\/i\u003e, 9th edition remains the world’s leading resource on the critical topic of marketing strategy and planning.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46854666191084,"sku":"9781394177103","price":95.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781394177103.jpg?v=1759251289"},{"product_id":"market-segmentation-by-malcolm-mcdonald-9781118432679","title":"Market Segmentation","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003ci\u003eMarket Segmentation: How to do it and how to profit from it, revised and updated 4th Edition\u003c\/i\u003e is the only book that spells out a totally dispassionate, systematic process for arriving at genuine, needs-based segments. These segments can enable organisations to escape from the dreary, miserable, downward pricing spiral which results from getting market segmentation wrong.\u003c\/p\u003e\n\n\u003cp\u003eNothing in business works unless markets are correctly defined, mapped, quantified, and segmented. Why else have hundreds of billions of dollars been wasted on excellent initiatives such as TQM, BPR, Balanced Scorecards, Six Sigma, Knowledge Management, Innovation, Relationship Marketing and, latterly, CRM? The answer, of course, lies in a structured approach to market segmentation.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eMarket Segmentation: How to do it and how to profit from it, revised and updated 4th Edition\u003c\/i\u003e provides a structured, no-nonsense approach to getting market segmentation right. It is an essential text for professionals and students, based on a wealth of practical experience and packed with examples and easily used checklists.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47463546716396,"sku":"9781118432679","price":88.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781118432679-market-segmentation.jpg?v=1775034585"},{"product_id":"creating-powerful-brands-by-leslie-de-chernatony-9781856178495","title":"Creating Powerful Brands","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eThis has long been the one book that students can rely on to get them thinking critically and strategically about branding. This new fourth edition is no exception.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eThe\u003c\/em\u003e definitive introductory textbook for this crucial topic, it is highly illustrated and comes packed with over 50 brand-new, real examples of influential marketing campaigns.\u003c\/p\u003e\n\n\u003cp\u003eIn this influential textbook, de Chernatony, McDonald \u0026amp; Wallace:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eSummarise the latest thinking and best practice in the domain of branding.\u003c\/li\u003e\n  \u003cli\u003eShow how branding theories are implemented in practice with all new real marketing campaigns.\u003c\/li\u003e\n  \u003cli\u003eBring the story up-to-date with a clear European focus.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eUndergraduate business and marketing students studying brand management will find this an invaluable resource in their quest to understand how branding really works.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":47605394473196,"sku":"9781856178495","price":132.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781856178495-creating-powerful-brands.jpg?v=1778130710"}],"url":"https:\/\/bookhero.co.nz\/collections\/malcolm-mcdonald.oembed","provider":"Book Hero","version":"1.0","type":"link"}