{"title":"Lynne Pepall","description":"\u003cp\u003eLynne Pepall’s works offer clear and insightful explorations into economics, focusing on areas such as industrial organisation and microeconomics. Her books are crafted to support both students and professionals in understanding complex economic principles through accessible explanations and practical examples.\u003c\/p\u003e\n\n\u003cp\u003eReaders can expect thorough, educational content that balances theoretical foundations with real-world applications. Pepall’s approach makes challenging topics approachable, providing valuable resources for anyone studying economics or seeking to deepen their knowledge in this field.\u003c\/p\u003e","products":[{"product_id":"industrial-organization-by-lynne-pepall-9781118250303","title":"Industrial Organization","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003ci\u003eIndustrial Organization: Contemporary Theory and Empirical Applications, 5th Edition\u003c\/i\u003e by Pepall offers an accessible text in which topics are organized in a manner that motivates and facilitates progression from one chapter to the next. It serves as a complete, but concise, introduction to modern industrial economics.\u003c\/p\u003e\n\n\u003cp\u003eThe text uniquely uses the tools of game theory, information economics, contracting issues, and practical examples to examine multiple facets of industrial organization. The fifth edition is more broadly accessible, balancing the tension between making modern industrial analysis accessible while also presenting the formal abstract modeling that gives the analysis its power.\u003c\/p\u003e\n\n\u003cp\u003eThe more overtly mathematical content is presented in the Contemporary Industrial Organization text (aimed at the top-tier universities) while this \u003ci\u003eFifth Edition\u003c\/i\u003e will be less mathematical, aimed at a wider range of four-year colleges and state universities.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47596661440748,"sku":"9781118250303","price":252.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781118250303-industrial-organization.jpg?v=1777934917"},{"product_id":"microeconomics-for-dummies-2nd-us-edition-by-peter-antonioni-9781394412211","title":"Microeconomics For Dummies, 2nd U.S. Edition","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eFind easy-to-follow coverage of microeconomics basics\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eMicroeconomics For Dummies, 2nd U.S. Edition\u003c\/em\u003e demystifies the complex world of microeconomics, offering down-to-earth explanations and real-world applications that make microeconomics make sense to everyone. This guide tackles a question that drives much of the world around us: how do people and firms make economic decisions every day?\u003c\/p\u003e\n\n\u003cp\u003eThis useful resource transforms intimidating economic theory into understandable, practical knowledge—covering everything from consumer behaviour and company decision-making to market structures and welfare economics.\u003c\/p\u003e\n\n\u003cp\u003eYou’ll find:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eUnderstand consumer theory, inputs and outputs, welfare economics as a whole and more\u003c\/li\u003e\n  \u003cli\u003eCoverage of making economic choices under uncertainty, with info explaining decision-making in unpredictable situations\u003c\/li\u003e\n  \u003cli\u003eA look into trade and comparative advantages, showing how microeconomics drives global commerce\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003ePerfect for college students taking microeconomics courses looking for a reliable study companion, business professionals trying to better understand market dynamics, and everyday people who just want to understand the world a little better, \u003cem\u003eMicroeconomics For Dummies\u003c\/em\u003e will help you understand why prices change, markets fluctuate, and businesses behave the way they do.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47603025019116,"sku":"9781394412211","price":65.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781394412211-microeconomics-for-dummies-2nd-u-s-edition.jpg?v=1778053831"}],"url":"https:\/\/bookhero.co.nz\/collections\/lynne-pepall.oembed","provider":"Book Hero","version":"1.0","type":"link"}