{"title":"Luke Sullivan","description":"\u003cp\u003eDelve into the creative mind of \u003cstrong\u003eLuke Sullivan\u003c\/strong\u003e, a celebrated author in the realm of advertising and business. With a career spanning decades, Sullivan combines his rich industry expertise with a sharp wit to demystify the complexities of advertising and marketing.\u003c\/p\u003e\n\n\u003cp\u003eOne of Sullivan's standout works, \"\u003cem\u003eHey Whipple, Squeeze This\u003c\/em\u003e,\" is a must-read for aspiring creatives and seasoned professionals alike. Often regarded as a book that brilliantly merges theory with practice, it offers readers invaluable insights into crafting compelling ads and understanding consumer psychology, all while keeping the narrative engaging and humorous.\u003c\/p\u003e\n\n\u003cp\u003eLuke Sullivan's contributions to the \u003cstrong\u003eBusiness \u0026amp; Entrepreneurship\u003c\/strong\u003e category make his books not only educational but also immensely enjoyable. His approachable writing style ensures that both students and industry veterans take away fresh perspectives and practical knowledge. Embark on a journey through the dynamic world of advertising with Sullivan's works and discover why he remains a pivotal figure in the field.\u003c\/p\u003e","products":[{"product_id":"hey-whipple-squeeze-this-by-luke-sullivan-9781119819691","title":"Hey Whipple, Squeeze This","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eThe new edition of the book readers call the bible for advertising\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThe sixth edition of \u003ci\u003eHey Whipple, Squeeze This\u003c\/i\u003e offers a new take on the rapidly evolving industry of creative advertising. Creativity—while critical—is no longer enough to succeed. Updating all the classic creativity training from the first five editions, this updated version now provides the necessary tools to navigate the field’s changing technical and social media landscapes. From learning how to tell brand stories to creating content for Instagram, YouTube, and TikTok, Whipple will help sharpen your writing chops, enhance your creativity, and raise the level of your work whether you’re new to the business or a practising professional.\u003c\/p\u003e\n\n\u003cp\u003eIn this fully updated edition, you’ll explore:\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eHow to employ the traditional concepting techniques today’s creatives use, as well as new developments in applied creativity and inquiry-based innovation.\u003c\/li\u003e\n    \u003cli\u003eHow to use emerging technologies and the different technical structures of social media platforms to bring brand stories to life.\u003c\/li\u003e\n    \u003cli\u003eHow to go 180˚ against common sense for ideas that have the potential of becoming viral.\u003c\/li\u003e\n    \u003cli\u003eHow to create the kind of portfolio that will get you a job in the industry.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46796319359212,"sku":"9781119819691","price":52.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/19143973482586.jpg?v=1757090635"}],"url":"https:\/\/bookhero.co.nz\/collections\/luke-sullivan.oembed","provider":"Book Hero","version":"1.0","type":"link"}