{"title":"Luis M. Martnez","description":"\u003cp\u003eWelcome to our collection featuring the works of \u003cstrong\u003eLuis M. Martínez\u003c\/strong\u003e, a distinguished author and cognitive scientist known for his insightful explorations into the workings of the human brain. If you're fascinated by the mysteries of the mind and its interpretive capabilities, you’re in the right place.\u003c\/p\u003e\n\n\u003cp\u003eOne of Martínez's standout works, \u003cem\u003eThe Illusionist Brain\u003c\/em\u003e, invites readers on an intriguing journey through the science of perception. Here, Martínez unravels the complexities of how our brains perceive reality, often creating illusions that shape our experience of the world. It’s a captivating read for anyone curious about how we truly \"see\" things around us.\u003c\/p\u003e\n\n\u003cp\u003eCategorised under Science \u0026amp; Nature, Martínez's books offer a thoughtful blend of psychology, neuroscience, and philosophy. His accessible writing style ensures that both casual readers and science enthusiasts can delve into the depths of cognitive function with ease and enjoyment.\u003c\/p\u003e\n\n\u003cp\u003eExplore the fascinating insights of Luis M. Martínez and enrich your understanding of the mind's extraordinary capabilities through his acclaimed works.\u003c\/p\u003e","products":[{"product_id":"the-illusionist-brain-by-jordi-cam-9780691241111","title":"The Illusionist Brain","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eHow magicians exploit the natural functioning of our brains to astonish and amaze us\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eHow do magicians make us see the impossible? \u003cem\u003eThe Illusionist Brain\u003c\/em\u003e takes you on an unforgettable journey through the inner workings of the human mind, revealing how magicians achieve their spectacular and seemingly impossible effects by interfering with your cognitive processes. Along the way, this lively and informative book provides a guided tour of modern neuroscience, using magic as a lens for understanding the unconscious and automatic functioning of our brains.\u003c\/p\u003e\n\n\u003cp\u003eWe construct reality from the information stored in our memories and received through our senses, and our brains are remarkably adept at tricking us into believing that our experience is continuous. In fact, our minds create our perception of reality by elaborating meanings and continuities from incomplete information, and while this strategy carries clear benefits for survival, it comes with blind spots that magicians know how to exploit. Jordi Cam and Luis Martínez explore the many different ways illusionists manipulate our attention—making us look but not see—and take advantage of our individual predispositions and fragile memories.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eThe Illusionist Brain\u003c\/em\u003e draws on the latest findings in neuroscience to explain how magic deceives us, surprises us, and amazes us, and demonstrates how illusionists skillfully \"hack\" our brains to alter how we perceive things and influence what we imagine.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"NewSouth Books","offers":[{"title":"Default Title","offer_id":46855007469804,"sku":"9780691241111","price":39.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/5615694d0de148bf79924389057a0540.jpg?v=1759262641"}],"url":"https:\/\/bookhero.co.nz\/collections\/luis-m-martnez.oembed","provider":"Book Hero","version":"1.0","type":"link"}