{"title":"Luc Julia","description":"\u003cp\u003eWelcome to the Luc Julia collection, where the fascinating world of computing and technology comes to life. Luc Julia, a prominent figure in the realm of artificial intelligence, offers intriguing insights and demystifications in his work. Best known for his book, \u003cem\u003eThe AI Illusion\u003c\/em\u003e, Julia navigates the complexities of AI with clarity and precision.\u003c\/p\u003e\n\n\u003cp\u003eIn \u003cem\u003eThe AI Illusion\u003c\/em\u003e, Julia challenges common misconceptions about artificial intelligence, shedding light on what AI truly is and its realistic capabilities. As you explore this collection, you will gain a deeper understanding of the technology that shapes our world today, presented in an accessible and engaging manner.\u003c\/p\u003e\n\n\u003cp\u003eWhether you're a tech enthusiast or new to the field, Luc Julia's writings offer valuable knowledge and a unique perspective, making this collection a must-read for anyone intrigued by the ever-evolving landscape of technology.\u003c\/p\u003e","products":[{"product_id":"the-ai-illusion-by-luc-julia-9781394412174","title":"The AI Illusion","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eDiscover the truth behind AI's most dangerous myth: that machines can truly create.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eIn \u003cem\u003eThe AI Illusion: Why Machines Aren't Creative\u003c\/em\u003e, Luc Julia, co-creator of Siri and Chief Scientific Officer for the Renault Group, dismantles the hype surrounding generative AI by revealing what these technologies can actually do (as of today) versus what their promoters claim. Drawing on over 35 years' experience in the tech industry, Julia exposes the fundamental truth that generative AI doesn't create – it recombines existing data in response to prompts, producing impressive but ultimately derivative outputs that lack genuine creativity and understanding.\u003c\/p\u003e\n\n\u003cp\u003eThis essential guide takes readers on a comprehensive journey through AI's past, present, and future, systematically debunking seven pervasive myths that shape public perception of artificial intelligence. Julia examines the technical limitations, societal implications, and environmental costs of generative AI while providing practical insights into how these tools function and where they're headed.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eThe book:\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eReveals the technical reality behind generative AI's \"hallucinations,\" biases, and inability to reason or understand language.\u003c\/li\u003e\n    \u003cli\u003eExposes the environmental disaster created by energy-intensive AI training and deployment processes.\u003c\/li\u003e\n    \u003cli\u003eAnalyzes the economic and employment impacts of AI adoption across industries and society.\u003c\/li\u003e\n    \u003cli\u003eDemonstrates why artificial general intelligence (AGI) remains scientifically impossible with current approaches.\u003c\/li\u003e\n    \u003cli\u003eProvides actionable solutions for more responsible AI development and regulation.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003ePerfect for technology professionals, business leaders, policymakers, and curious readers trying to understand AI's true capabilities and limitations, \u003cem\u003eThe AI Illusion\u003c\/em\u003e offers a clear-eyed perspective to help you navigate our AI-influenced future. It provides the critical thinking tools you'll need to see past the marketing hype and science fiction fantasies that dominate AI discourse.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47306955784428,"sku":"9781394412174","price":60.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9f918935e09068a79ab47965c3f3d08f.jpg?v=1771099664"}],"url":"https:\/\/bookhero.co.nz\/collections\/luc-julia.oembed","provider":"Book Hero","version":"1.0","type":"link"}