{"title":"Louise Willder","description":"\u003cp\u003eWelcome to our collection dedicated to the witty and insightful author, Louise Willder. Known for her clever spin on storytelling, Louise brings a fresh perspective with her charming book, \u003cem\u003eBlurb Your Enthusiasm\u003c\/em\u003e. This delightful read bridges the gap between traditional fiction and behind-the-scenes literary insights, making it a fascinating choice for both avid readers and aspiring writers.\u003c\/p\u003e\n\n\u003cp\u003eLouise's work is a celebration of the art of the blurb—a unique space where marketing meets creativity. Her engaging writing style in \u003cem\u003eBlurb Your Enthusiasm\u003c\/em\u003e not only unravels the intricacies of blurb writing but also highlights how these succinct summaries can captivate and entice a potential reader. Through her books in the General Fiction category, she explores the impact of language and the power it holds within the literary world.\u003c\/p\u003e\n\n\u003cp\u003eIf you're curious about the often-overlooked craft of blurb writing, or you're simply looking for a refreshing take on fiction, Louise Willder's work is an excellent place to start. Dive into her collection and discover the magic that lies within the world of words and wit.\u003c\/p\u003e","products":[{"product_id":"blurb-your-enthusiasm-by-louise-willder-9780861546169","title":"Blurb Your Enthusiasm","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003ci\u003eBlurb Your Enthusiasm\u003c\/i\u003e is a TIMES Book of the Year.\u003c\/p\u003e\n\n\u003cp\u003e\"A small masterpiece. There is something funny, notable or awe-inspiring on every single page,\" says Jenny Colgan, Spectator.\u003c\/p\u003e\n\n\u003cp\u003eA joyful celebration of books – the perfect gift for bibliophiles, word lovers, and anyone who has ever wondered if you should judge a book by its cover.\u003c\/p\u003e\n\n\u003cp\u003eWe love the words in books – but what about the words on them? How do they work their magic? Here is a book about the ways books entice us to read them: their titles, quotes, covers and, above all, blurbs – exploring authors from Jane Austen to Zadie Smith, writing tricks, classic literature, bonkbusters, plot spoilers, and publishing secrets. It’s nothing less than the inside story of the outside of books.\u003c\/p\u003e\n\n\u003cp\u003eAnd it answers questions like:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eWhy do some authors hate blurbs so much they burn their own books?\u003c\/li\u003e\n  \u003cli\u003eShould all adjectives be murdered?\u003c\/li\u003e\n  \u003cli\u003eIs blurbing sometimes maybe lying?\u003c\/li\u003e\n  \u003cli\u003eIs it true that (checks jacket) you need an animal on a book’s cover to make it a bestseller?\u003c\/li\u003e\n  \u003cli\u003eWhat are the most terrible blurbs of all time?\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eJoin Penguin publishing word wizard Louise Willder – five thousand blurbs written, mostly avoiding the phrase ‘unputdownable tour-de-force’ – to discover why we should judge a book by its cover. Even this one. (It’s an unputdownable tour-de-force.)\u003c\/p\u003e\n\n\u003cp\u003e\"The bookiest book about books you’ll ever read – I loved it,\" says Lucy Mangan.\u003c\/p\u003e\n\n\u003cp\u003e\"Truly delightful...I couldn’t have had more fun,\" Benjamin Dreyer enthuses.\u003c\/p\u003e\n\n\u003cp\u003e\"Very funny, erudite and profound. A delight!\" declares Nina Stibbe.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Allen \u0026 Unwin","offers":[{"title":"Default Title","offer_id":46711006331116,"sku":"9780861546169","price":32.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/20301433482494.jpg?v=1754175851"},{"product_id":"blurb-your-enthusiasm-by-louise-willder-9780861542178","title":"Blurb Your Enthusiasm","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eIt’s good to judge a book by its cover.\u003c\/p\u003e\n\n\u003cp\u003eDrawing on her 25 years writing blurbs for Penguin books, Louise Willder explores the art, anecdote, and history of the words that only take a few seconds to read but can determine a book’s fate.\u003c\/p\u003e\n\n\u003cp\u003eThis illuminating and joyful compendium is about blurbs at their very best and worst. It is also about cover design, movie taglines, adverts, quotes, puns, the creative process, writers from Austen to Orwell, and much more. It answers questions such as: Why should adjectives generally be murdered? Which author hated blurbs? Is it ever okay to give away the ending? Why should you never start a blurb with ‘When’? Can blurbs be sexist?\u003c\/p\u003e\n\n\u003cp\u003eThe story of blurbs is the story of our needs and desires as readers; about who we are and want to be.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Allen \u0026 Unwin","offers":[{"title":"Default Title","offer_id":46711006527724,"sku":"9780861542178","price":32.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/20261523482494.jpg?v=1754176018"}],"url":"https:\/\/bookhero.co.nz\/collections\/louise-willder.oembed","provider":"Book Hero","version":"1.0","type":"link"}