{"title":"Lou Shipley","description":"\u003cp\u003eWelcome to the Lou Shipley collection, where innovation meets inspiration in the realm of Business \u0026amp; Entrepreneurship. Lou Shipley, a visionary in the world of business, invites readers into the dynamic world of entrepreneurship with his insightful works. His books are perfect for aspiring entrepreneurs and seasoned business professionals alike, offering practical wisdom and unique perspectives.\u003c\/p\u003e\n\n\u003cp\u003eOne standout title, \u003cem\u003eUnlikely Entrepreneurs\u003c\/em\u003e, showcases Shipley's knack for storytelling. By highlighting the journeys of unexpected business leaders, he challenges conventional notions of entrepreneurship and illustrates how diverse paths can lead to remarkable success. His writing style is engaging and accessible, making complex business concepts relatable and easy to understand.\u003c\/p\u003e\n\n\u003cp\u003eWhether you're just starting on your entrepreneurial journey or looking to enhance your existing skills, Lou Shipley's books provide a treasure trove of knowledge and inspiration. Dive into this collection and discover strategies to unlock your potential and achieve your business goals in today’s ever-evolving market.\u003c\/p\u003e","products":[{"product_id":"unlikely-entrepreneurs-by-lou-shipley-9781394345892","title":"Unlikely Entrepreneurs","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cb\u003eIs Your Idea Big Enough to Build a Business That Will Last? Learn from Unlikely Entrepreneurs\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003eWhat does the USA’s number one online casket company, a nationally distributed sustainable sausage brand, and the company behind the editing system used by \u003ci\u003eThe Matrix\u003c\/i\u003e have in common? These thriving ventures were founded by unlikely entrepreneurs whose journeys reveal what it takes to succeed in launching and growing a startup.\u003c\/p\u003e\n\n\u003cp\u003eIn \u003ci\u003eUnlikely Entrepreneurs: Wins, Losses and Crucial Advice in Building Great Companies\u003c\/i\u003e, the authors—who hail from Harvard Business School and MIT Sloan School of Management—combine expert insights, elements of the case study method, and an engaging story-telling style to take a deep dive into the key challenges that founders face. They set the stage for each profile, including those of entrepreneurs helming billion-dollar companies to mom-and-pop businesses, whose colourful, unlikely stories showcase entrepreneurial best practices that readers can adopt to succeed.\u003c\/p\u003e\n\n\u003cp\u003eThroughout the book, the authors weave in lessons from the classrooms of top-ranked business schools and expert insights from venture capitalists, investors, CEOs, business authors, and Ivy League researchers on what it takes for startups to scale in a competitive marketplace. Topics include, among others:\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eHow to attain crucial second-hand knowledge of your target audiences’ needs\u003c\/li\u003e\n    \u003cli\u003eBuilding your Go To Market Playbook\u003c\/li\u003e\n    \u003cli\u003eWhy founders must become their company’s ‘Chief Salesperson’\u003c\/li\u003e\n    \u003cli\u003eFundraising best practices\u003c\/li\u003e\n    \u003cli\u003eThe crucial differences between managing and leading\u003c\/li\u003e\n    \u003cli\u003eLeveraging AI to build your marketing campaigns\u003c\/li\u003e\n    \u003cli\u003eMastering the art of the pivot to ward off failure\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWe live in a time of rapid change, and entrepreneurial innovation is needed more now than ever before. \u003ci\u003eUnlikely Entrepreneurs\u003c\/i\u003e is a must-read for anyone considering launching a business and for those looking to scale their company and expand their offerings.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47031919280364,"sku":"9781394345892","price":52.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/22c5196f0e55bc3399b9c63314202b84.jpg?v=1764153999"}],"url":"https:\/\/bookhero.co.nz\/collections\/lou-shipley.oembed","provider":"Book Hero","version":"1.0","type":"link"}