{"title":"Lori L. Silverman","description":"\u003cp\u003eWelcome to our curated collection of works by Lori L. Silverman, a distinguished author and thought leader in the realm of business and entrepreneurship. Lori is renowned for her expertise in the art of business storytelling, a vital tool for modern professionals seeking to engage and influence their audiences effectively. Her insights are cherished by entrepreneurs and business leaders alike, who find her approaches not only innovative but also deeply practical.\u003c\/p\u003e\n\n\u003cp\u003eAmong her notable works, \u003cem\u003eBusiness Storytelling For Dummies\u003c\/em\u003e serves as an invaluable guide for anyone eager to harness the power of storytelling to drive business success. Through easy-to-understand language and actionable advice, Lori empowers readers to craft compelling narratives that resonate, inspire, and lead to meaningful outcomes. Whether you are a budding entrepreneur or a seasoned executive, her books provide crucial strategies to elevate your communication skills and impact.\u003c\/p\u003e\n\n\u003cp\u003eExplore Lori L. Silverman's collection today to discover how her strategies can transform your professional journey by turning ordinary communications into memorable stories that leave a lasting impression.\u003c\/p\u003e","products":[{"product_id":"business-storytelling-for-dummies-by-karen-dietz-9781118661215","title":"Business Storytelling For Dummies","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cb\u003eReady to hone your storytelling skills and craft a compelling business narrative?\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003eProfessionals of all types—marketing managers, sales reps, senior leaders, supervisors, creatives, account executives—have to write. Whether you're writing an internal email or a social media post, a video script or a blog post, being able to tell a good story can help ensure your content resonates with your intended audience.\u003c\/p\u003e\n\n\u003cp\u003eStorytelling is an art, but there’s a method behind it that anyone can learn. Full of practical advice and real-world case studies, \u003ci\u003eBusiness Storytelling For Dummies\u003c\/i\u003e is a friendly, no-nonsense guide that will help you tell more engaging stories in your business presentations, internal communications, marketing collateral, and sales assets.\u003c\/p\u003e\n\n\u003cp\u003eConnecting with customers through storytelling can help you build trust with your audience, strengthen your brand, and increase sales. Look to \u003ci\u003eBusiness Storytelling For Dummies\u003c\/i\u003e to:\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eLearn the elements of storytelling and how to use them effectively\u003c\/li\u003e\n    \u003cli\u003eBecome a better listener to become a better storyteller\u003c\/li\u003e\n    \u003cli\u003eMake your stories come to life with relatable details\u003c\/li\u003e\n    \u003cli\u003eBack up your story with data points\u003c\/li\u003e\n    \u003cli\u003eUse the power of storytelling to effect change\u003c\/li\u003e\n    \u003cli\u003eChoose the perfect format to tell your story\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eStartups, small businesses, creative agencies, non-profits, and enterprises all have a story to tell. Get the book to explore examples, templates, and step-by-step instruction, and create your own compelling narrative to tell your story to the world.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46867368575212,"sku":"9781118661215","price":64.0,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/7559213482586.jpg?v=1759701859"}],"url":"https:\/\/bookhero.co.nz\/collections\/lori-l-silverman.oembed","provider":"Book Hero","version":"1.0","type":"link"}