{"title":"Loran Nordgren","description":"\u003cp\u003eLoran Nordgren is a distinguished author and academic whose work delves into the intricate connections between human behaviour and scientific principles. Known for his profound insights and engaging writing style, Nordgren skilfully translates complex concepts into accessible narratives. His contribution to the realm of \u003cem\u003eScience \u0026amp; Nature\u003c\/em\u003e literature is both enlightening and thought-provoking.\u003c\/p\u003e\n\n\u003cp\u003eOne of his prominent works, \u003cem\u003eThe Human Element\u003c\/em\u003e, explores the often-unseen forces that drive human decision-making. In this compelling read, Nordgren examines the balance between rational and emotional influences, offering readers a deeper understanding of the factors that shape our actions and decisions. His unique approach challenges readers to reflect on their innate human tendencies while providing practical perspectives that are both informative and eye-opening.\u003c\/p\u003e\n\n\u003cp\u003eBrowse our Loran Nordgren collection to discover a blend of academia and storytelling that enriches your understanding of human nature. Whether you are a seasoned science enthusiast or a curious novice, Nordgren's works promise to captivate and educate.\u003c\/p\u003e","products":[{"product_id":"the-human-element-by-loran-nordgren-9781119765042","title":"The Human Element","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cb\u003e\u003ci\u003eWall Street Journal\u003c\/i\u003e bestseller\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eWatch your most innovative ideas take flight by overcoming the forces that resist change\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eThe Human Element\u003c\/i\u003e is for anyone who wants to introduce a new idea or innovation into the world. Most marketers, innovators, executives, activists, or anyone else in the business of creating change, operate on a deep assumption. It is the belief that the best (and perhaps only) way to convince people to embrace a new idea is to heighten the appeal of the idea itself.\u003c\/p\u003e\n\n\u003cp\u003eWe instinctively believe that if we add enough value, people will eventually say \"yes.\" This reflex leads us down a path of adding features and benefits to our ideas or increasing the sizzle of our messaging—all in the hope of getting others on board. We call this instinct the \"Fuel-based mindset.\" The Fuel-based mindset explains so much of what we do, from adding countless trivial features to software, to bolting a sixth blade onto a shaving razor.\u003c\/p\u003e\n\n\u003cp\u003eBy focusing on Fuel, innovators neglect the other half of the equation – the psychological Frictions that oppose change. Frictions create drag on innovation. And though they are rarely considered, overcoming these Frictions is essential for bringing new ideas into the world. \u003ci\u003eThe Human Element\u003c\/i\u003e highlights the four Frictions that operate against innovation. Readers will discover:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eWhy their best ideas and initiatives often get rejected – despite their undeniable value\u003c\/li\u003e\n  \u003cli\u003eHow to disarm the forces of resistance that act against change\u003c\/li\u003e\n  \u003cli\u003eHow to transform the very Frictions that hold us back into catalysts for change\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003ePerfect for business leaders, product managers, educators, and anyone else who seeks to bring new and exciting ideas to life, \u003ci\u003eThe Human Element\u003c\/i\u003e is an indispensable resource to help people overcome the powerful forces of human nature that instinctively resist change.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46855006748908,"sku":"9781119765042","price":54.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/b85232fca45e9cc24ffbf6dcffeb9c3d.jpg?v=1759262660"}],"url":"https:\/\/bookhero.co.nz\/collections\/loran-nordgren.oembed","provider":"Book Hero","version":"1.0","type":"link"}