{"title":"Lisa Earle McLeod","description":"\u003cp\u003eLisa Earle McLeod explores the powerful connection between purpose and performance in business. Her works focus on inspiring leaders and sales professionals to elevate their impact by aligning goals with meaningful values.\u003c\/p\u003e\n\n\u003cp\u003eReaders can expect insightful strategies and thoughtful reflections on transforming traditional sales and leadership approaches into purposeful, fulfilling careers. McLeod’s books encourage authentic motivation beyond profits, fostering lasting success.\u003c\/p\u003e","products":[{"product_id":"selling-with-noble-purpose-by-lisa-earle-mcleod-9781119700883","title":"Selling With Noble Purpose","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eDon't let anyone tell you that you have to choose between making money and making a difference.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eSelling With Noble Purpose: How to Drive Revenue and Do Work That Makes You Proud\u003c\/em\u003e, 2nd Edition, is an update of the acclaimed book that changed the game in sales. Using real-world data, compelling stories, and psychological research, \u003cem\u003eSelling With Noble Purpose\u003c\/em\u003e explains why salespeople who genuinely understand how they can make a difference to customers outsell those who only focus on internal targets and quotas.\u003c\/p\u003e\n\n\u003cp\u003eSales leadership experts McLeod and Lotardo reveal how a Noble Sales Purpose (NSP) can drive a team to outstanding sales numbers. Whether you're an executive, manager, or aspiring sales leader, you'll discover how to find your own Noble Sales Purpose and create a sales force of True Believers. This new edition covers:\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eHow firms overcome ferocious competition and how you can do the same\u003c\/li\u003e\n    \u003cli\u003eWhy sales organizations with a clear NSP outperform traditional sales teams\u003c\/li\u003e\n    \u003cli\u003eHow to avoid the trap of behaving like a transactional salesperson\u003c\/li\u003e\n    \u003cli\u003eWhy well-intended leaders often unknowingly erode purpose and differentiation\u003c\/li\u003e\n    \u003cli\u003eHow to use your NSP to increase customer engagement\u003c\/li\u003e\n    \u003cli\u003eWhy an NSP gives you clarity during times of uncertainty\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eIn an era where organizations often believe that money is the primary way to motivate salespeople, \u003cem\u003eSelling with Noble Purpose\u003c\/em\u003e offers an exciting and sustainable alternative.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47598157889772,"sku":"9781119700883","price":54.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9e783a3c75953b098502fb559422715d.jpg?v=1778026973"}],"url":"https:\/\/bookhero.co.nz\/collections\/lisa-earle-mcleod.oembed","provider":"Book Hero","version":"1.0","type":"link"}