{"title":"Lisa A Cole","description":"\u003cp\u003eLisa A Cole offers insightful explorations into the world of business and entrepreneurship, blending practical strategies with inspiring ideas. Her work helps readers understand the essentials of brand development and market positioning with clarity and depth.\u003c\/p\u003e\n\n\u003cp\u003eIdeal for aspiring entrepreneurs and seasoned professionals alike, Cole's books provide thoughtful guidance on building a strong brand presence and navigating the challenges of business growth. Her writing emphasises actionable steps to achieve lasting success in competitive markets.\u003c\/p\u003e","products":[{"product_id":"brand-gravity-by-lisa-a-cole-9798317802783","title":"Brand Gravity","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eB2B buyers aren't waiting for your pitch—they're already in motion. By the time they contact sales, they've often already chosen their vendor. Groundbreaking 2024 research from 6sense reveals that buyers spend 70% of their journey in independent research, engaging in over 1,000 interactions before ever talking to a sales rep. If you're still relying on gated content, nurture tracks, or cold outreach to drive pipeline, you're already behind.\u003c\/p\u003e\n\n\u003cp\u003eIn \u003cem\u003eBrand Gravity: Stop Chasing Leads and Start Pulling Buyers Into Your Orbit\u003c\/em\u003e, award-winning CMO Lisa Cole introduces a revolutionary approach to modern B2B marketing. Instead of chasing leads, create a magnetic attraction that draws buyers to you—just like gravity pulls objects into its orbit.\u003c\/p\u003e\n\n\u003cp\u003eYou'll learn the G.R.A.V.I.T.Y. blueprint, a step-by-step system for:\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003eGathering insights from the 70% of the buyer journey that's invisible to most marketers\u003c\/li\u003e\n\u003cli\u003eRealigning your strategy to match real buyer behaviour\u003c\/li\u003e\n\u003cli\u003eAccumulating digital mass through content, credibility, and community\u003c\/li\u003e\n\u003cli\u003eValidating your brand with independently verifiable social proof\u003c\/li\u003e\n\u003cli\u003eIntegrating marketing, sales, and success strategies for maximum buyer pull\u003c\/li\u003e\n\u003cli\u003eTracking meaningful signals, not vanity metrics\u003c\/li\u003e\n\u003cli\u003eYielding sustainable, compounding results\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWhether you're a CMO tired of attribution battles, a VP of Marketing struggling with pipeline quality, or a founder trying to break through in a crowded market, \u003cem\u003eBrand Gravity\u003c\/em\u003e provides the playbook to become the obvious choice.\u003c\/p\u003e\n\n\u003cp\u003eDiscover how to:\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003eAlign with AI-powered search and intent signals\u003c\/li\u003e\n\u003cli\u003eCreate content that buyers find when they research\u003c\/li\u003e\n\u003cli\u003eAvoid common marketing traps that repel buyers\u003c\/li\u003e\n\u003cli\u003eScale your content efficiently and affordably\u003c\/li\u003e\n\u003cli\u003eEmpower buying groups to choose you before you even engage\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWith decades of experience transforming B2B marketing, Lisa Cole doesn't just share theory—she provides a practical roadmap for making this shift in your organisation.\u003c\/p\u003e\n\n\u003cp\u003eIf you're ready to leave outdated lead-gen behind and build a modern marketing engine that attracts, converts, and compounds, \u003cem\u003eBrand Gravity\u003c\/em\u003e is your guide.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Hachette Aotearoa New Zealand","offers":[{"title":"Default Title","offer_id":47558908248300,"sku":"9798317802783","price":29.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9798317802783-brand-gravity.jpg?v=1776920683"}],"url":"https:\/\/bookhero.co.nz\/collections\/lisa-a-cole.oembed","provider":"Book Hero","version":"1.0","type":"link"}