{"title":"Linda Coles","description":"\u003cp\u003eDiscover the insightful works of \u003cem\u003eLinda Coles\u003c\/em\u003e, an acclaimed author renowned for her expertise in business and entrepreneurship. With a wealth of experience in social media marketing, Linda provides invaluable guidance for business professionals looking to harness the power of digital platforms.\u003c\/p\u003e\n\n\u003cp\u003eWhether you're a budding entrepreneur or an established business owner, Linda's books, such as \u003cem\u003eMarketing with Social Media\u003c\/em\u003e and \u003cem\u003eSocial Media for Business\u003c\/em\u003e, are essential reads. These books equip you with practical strategies and comprehensive knowledge to effectively navigate and capitalise on the ever-evolving world of social media.\u003c\/p\u003e\n\n\u003cp\u003eLinda Coles' engaging writing style and practical advice make her work an indispensable addition to any business library, offering you the tools to enhance your online presence and boost your entrepreneurial success.\u003c\/p\u003e","products":[{"product_id":"marketing-with-social-media-by-linda-coles-9780730315124","title":"Marketing with Social Media","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eIntroduce your business to the world with this essential guide to social media marketing. \u003cem\u003eMarketing with Social Media: 10 Easy Steps to Success for Business\u003c\/em\u003e is your step-by-step guide to using Facebook, LinkedIn, Twitter, Google+, Pinterest, and YouTube to promote your business.\u003c\/p\u003e\n\n\u003cp\u003eIn 10 quick and easy steps, you'll learn how to use social media effectively, establish a simple marketing plan, and measure the results of your efforts. You'll learn the basics of building profile pages, and how to create appropriate content that can be accessed by thousands of potential customers.\u003c\/p\u003e\n\n\u003cp\u003eThis new edition is packed full of tips, traps to avoid, and social media success stories, plus information on the newer platforms including Vine and Instagram.\u003c\/p\u003e\n\n\u003cp\u003eSocial media is a low-cost marketing strategy that can be a huge bonus to small businesses. With the right technique, you can get to know your customers better and expand your networks without breaking the bank, all while retaining full control over your message.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eMarketing with Social Media\u003c\/em\u003e shows you how best to shape your social media strategy to suit your particular business, with practical advice and expert insight into the components of a successful campaign. You'll learn to:\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eCreate a profitable social media strategy for your business\u003c\/li\u003e\n    \u003cli\u003eExploit each platform to reap the highest returns\u003c\/li\u003e\n    \u003cli\u003eMaster the basics of each platform, and optimise your content\u003c\/li\u003e\n    \u003cli\u003eShape your reputation and promote your social media efforts\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eEarly success is important to the longevity of a resource-poor company's campaign. When done correctly, social media can propel a small business into unprecedented profitability, whereas misguided or half-hearted attempts result in wasted time.\u003c\/p\u003e\n\n\u003cp\u003eFor small business owners seeking increased exposure without increased expenses, \u003cem\u003eMarketing with Social Media\u003c\/em\u003e is a roadmap to online social media campaigns.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46796428378348,"sku":"9780730315124","price":29.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/28023113482447.jpg?v=1757095717"},{"product_id":"social-media-for-business-by-linda-coles-9780730345770","title":"Social Media for Business","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eThe quick-and-easy guide to effective social media marketing\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eSocial Media for Business\u003c\/em\u003e is the essential guide to navigating the social media maelstrom and effectively promoting your business online. You'll learn how to develop a simple marketing plan, use social media effectively, and measure the results of your efforts as you turn contacts and followers into customers.\u003c\/p\u003e\n\n\u003cp\u003eThis new third edition has been updated to reflect the expanding influence of Instagram and includes Snapchat, Security, Social Influence, and updated case studies that illustrate the rapid evolution of social media as a business tool. You'll learn about the recent changes to Facebook, LinkedIn, YouTube, and Pinterest and how to factor them into your strategy – as well as when to decide to transition toward or away from any specific platform.\u003c\/p\u003e\n\n\u003cp\u003eSocial media can help you expand your networks, engage with your customers, and help you grow your business, but not all platforms work for all businesses. The best results come from directed effort and stellar execution, and this book shows you how to make it happen from setup to sale.\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eLearn where to focus your efforts for maximum gain\u003c\/li\u003e\n    \u003cli\u003eDiscover the newest platforms, their demographics, and their potential\u003c\/li\u003e\n    \u003cli\u003eUnderstand key changes that can affect the way you use major platforms\u003c\/li\u003e\n    \u003cli\u003eBuild an effective social media presence that translates into business\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eNot every business needs a Facebook page, but every business does need some sort of online presence – and social media can be a high-impact, cost-effective way to reach thousands of potential customers. From building a profile to creating and curating content, \u003cem\u003eSocial Media for Business\u003c\/em\u003e is packed with guidance every business owner needs.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46854837076204,"sku":"9780730345770","price":31.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/72241a2b1faa621a4569996fa150478b.jpg?v=1759264112"}],"url":"https:\/\/bookhero.co.nz\/collections\/linda-coles.oembed","provider":"Book Hero","version":"1.0","type":"link"}