{"title":"Lianne Simonse","description":"\u003cp\u003eWelcome to the Lianne Simonse collection, dedicated to the fascinating world of design and innovation with an academic twist. Lianne Simonse is a renowned author and educator, known for her deep insights into the design process, particularly within the realms of \u003cem\u003eArts \u0026amp; Culture\u003c\/em\u003e.\u003c\/p\u003e\n\n\u003cp\u003eLianne Simonse's works, including the insightful book \u003cem\u003eDesign Roadmapping\u003c\/em\u003e, offer readers a comprehensive overview of strategic planning in design. This book provides a step-by-step guide to roadmapping, making it an essential read for those eager to understand how to effectively navigate the dynamic landscape of design projects.\u003c\/p\u003e\n\n\u003cp\u003eSimultaneously educational and inspiring, Simonse's publications are perfect for students, professionals, and anyone interested in unlocking the potential of design thinking. Her expertise and clear writing make complex concepts accessible, allowing readers to enhance their understanding of both the theoretical and practical aspects of design.\u003c\/p\u003e\n\n\u003cp\u003eExplore Lianne Simonse’s books today to gain valuable insights into the art and science of design roadmapping, and enrich your perspective on how innovative design can be strategised and implemented efficiently.\u003c\/p\u003e","products":[{"product_id":"design-roadmapping-by-lianne-simonse-9789063694593","title":"Design Roadmapping","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eTiming is of strategic importance in catching opportunities and leveraging technological interventions. Timing is also crucial when new products are ready to launch. Being among the first can make a large difference in sales and market share.\u003c\/p\u003e\n\n\u003cp\u003eIn between the initiation and the launch, different 'roads' lead to the creation of different products and services. The pacing and synchronising of \"technology forecast\", \"market encounter\" and \"product evolution\" plans are major challenges. A roadmap structures and supports these cross-communication dialogues.\u003c\/p\u003e\n\n\u003cp\u003eThe key insights for innovation managers in industrial firms are that, in striving for competitive timing or industry synergy, roadmapping provides a means to achieve these objectives and, in applying roadmapping in the organisation, dialogue and pacing are critically important. The design roadmap is defined as a canvas that reflects expected core design elements to be acquired throughout various types of design activities.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eDesign Roadmapping\u003c\/em\u003e offers insights and guidelines on design roadmapping approaches from a future studies and design research perspective. It outlines the origins, background, and latest research results. In addition to the theoretical concepts, examples of roadmapping are presented from the experience of strategic designers and innovation managers. This includes venture CEOs, CPOs, Heads of Design, product managers, and technology and programme managers of companies such as Samsung, Starbucks, Peerby, Ikea, Booking.com, and many more.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Thames and Hudson (Australia) Pty Ltd","offers":[{"title":"Default Title","offer_id":47340724977900,"sku":"9789063694593","price":75.0,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/3193083485415.jpg?v=1772167084"}],"url":"https:\/\/bookhero.co.nz\/collections\/lianne-simonse.oembed","provider":"Book Hero","version":"1.0","type":"link"}