{"title":"Lew Frankfort","description":"\u003cp\u003eWelcome to our collection dedicated to the esteemed author Lew Frankfort. Known for his captivating storytelling and insightful narratives, Lew Frankfort delights readers with works that delve into the intriguing world of business and leadership.\u003c\/p\u003e\n\n\u003cp\u003eOne of the standout titles in this category is \u003cem\u003eBag Man\u003c\/em\u003e, a compelling biography that offers a behind-the-scenes look into the fashion industry. With a style that is both engaging and enlightening, Frankfort takes readers on a journey through the intricacies of brand leadership and innovation.\u003c\/p\u003e\n\n\u003cp\u003eIf you are interested in exploring themes of entrepreneurship and corporate success through a personal lens, Lew Frankfort’s collection is a remarkable choice. Discover stories that are both motivating and educational, providing valuable insights into the dynamics of business and ambition.\u003c\/p\u003e","products":[{"product_id":"bag-man-by-lew-frankfort-9798892790727","title":"Bag Man","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eThe longtime CEO of Coach shares stories and strategies behind the company's stunning growth from a $6 million business to a $5 billion global brand.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eLew Frankfort knew nothing about fashion when he became assistant to the founder of Coach. By the time he left, Frankfort had spent 29 years as CEO, growing Coach from a scrappy maker of leather bags with a small cult following to a beloved lifestyle brand. Along the way, Coach created a new market segment—accessible luxury—that redefined an industry. In \u003cem\u003eBag Man\u003c\/em\u003e, Frankfort explains how the son of a Bronx policeman, after working in city government, built a business that challenged conventions, grew it 1000%, and became recognised as one of the world's best CEOs.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eBag Man\u003c\/em\u003e offers lessons from both achievements and missteps as Coach reinvented itself over decades. Throughout, Frankfort considers a more personal aspect of leadership—how the double-edged sword of fear and drive can lead to success but also take a toll. He shares his struggles with a haunting fear of failure, including how it drove an obsession with consumer insights that made Coach unique in the industry.\u003c\/p\u003e\n\n\u003cp\u003eSumming up Coach's philosophy in three words—'magic plus logic'—\u003cem\u003eBag Man\u003c\/em\u003e shows how blending creativity and data-driven discipline can produce sustainable, profitable growth, helping to:\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eDesign and market products people love\u003c\/li\u003e\n    \u003cli\u003eBuild a roster of talent and a performance-driven culture\u003c\/li\u003e\n    \u003cli\u003eDrive strategies that pair a brand's unique value with the right market opportunities\u003c\/li\u003e\n    \u003cli\u003eScale the business to achieve next-level organic growth\u003c\/li\u003e\n    \u003cli\u003eOperate as a respected public company\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eA riveting, candid business memoir, \u003cem\u003eBag Man\u003c\/em\u003e traces an extraordinary leadership journey that built a legacy brand.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Hachette Aotearoa New Zealand","offers":[{"title":"Default Title","offer_id":47340641648876,"sku":"9798892790727","price":69.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/21975213488914.jpg?v=1772162787"}],"url":"https:\/\/bookhero.co.nz\/collections\/lew-frankfort.oembed","provider":"Book Hero","version":"1.0","type":"link"}