{"title":"Leslie M. Meier","description":"\u003cp\u003eLeslie M. Meier offers insightful works that explore the intersection of music, culture, and communication. Her writings delve into how popular music shapes and reflects society, providing thoughtful analysis grounded in education and media studies.\u003c\/p\u003e\n\n\u003cp\u003eReaders can expect a blend of scholarly research and accessible commentary, making complex concepts in media promotion and cultural trends engaging and relevant. These titles serve as valuable resources for those interested in the dynamics of popular music within contemporary culture.\u003c\/p\u003e","products":[{"product_id":"popular-music-as-promotion-by-leslie-m-meier-9780745692227","title":"Popular Music as Promotion","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e'Business-as-usual' has been transformed across the music industries in the post-CD age. Against widespread hype about the purported decline of the major music labels, this book provides a critique of the ways these companies have successfully adapted to digital challenges – and what is at stake for music makers and for culture.\u003c\/p\u003e\n\n\u003cp\u003eToday, recording artists are positioned as 'artist-brands' and popular music as a product to be licensed by consumer and media brands. Leslie M. Meier examines key consequences of shifting business models, marketing strategies, and the new 'common sense' in the music industries: the gatekeeping and colonisation of popular music by brands.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003ePopular Music as Promotion\u003c\/i\u003e is important reading for students and scholars of media and communication studies, cultural studies and sociology, and will appeal to anyone interested in new intersections of popular music, digital media and promotional culture.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47471385575660,"sku":"9780745692227","price":40.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9780745692227-popular-music-as-promotion.jpg?v=1775241317"}],"url":"https:\/\/bookhero.co.nz\/collections\/leslie-m-meier.oembed","provider":"Book Hero","version":"1.0","type":"link"}