{"title":"Leslie de Chernatony","description":"\u003cp\u003eLeslie de Chernatony’s works delve into the principles and strategies behind building and managing influential brands. His writing offers clear insights into brand development that appeal to students, professionals, and anyone intrigued by the dynamics of marketing and identity.\u003c\/p\u003e\n\n\u003cp\u003eGrounded in the \u003cem\u003eEducation \u0026amp; Reference\u003c\/em\u003e sphere, these books provide practical frameworks and thoughtful analysis, ideal for readers seeking to deepen their understanding of branding's role in business and communication.\u003c\/p\u003e","products":[{"product_id":"creating-powerful-brands-by-leslie-de-chernatony-9781856178495","title":"Creating Powerful Brands","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eThis has long been the one book that students can rely on to get them thinking critically and strategically about branding. This new fourth edition is no exception.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eThe\u003c\/em\u003e definitive introductory textbook for this crucial topic, it is highly illustrated and comes packed with over 50 brand-new, real examples of influential marketing campaigns.\u003c\/p\u003e\n\n\u003cp\u003eIn this influential textbook, de Chernatony, McDonald \u0026amp; Wallace:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eSummarise the latest thinking and best practice in the domain of branding.\u003c\/li\u003e\n  \u003cli\u003eShow how branding theories are implemented in practice with all new real marketing campaigns.\u003c\/li\u003e\n  \u003cli\u003eBring the story up-to-date with a clear European focus.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eUndergraduate business and marketing students studying brand management will find this an invaluable resource in their quest to understand how branding really works.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":47605394473196,"sku":"9781856178495","price":132.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781856178495-creating-powerful-brands.jpg?v=1778130710"}],"url":"https:\/\/bookhero.co.nz\/collections\/leslie-de-chernatony.oembed","provider":"Book Hero","version":"1.0","type":"link"}