{"title":"Laura MacDonald","description":"\u003cp\u003eWelcome to our collection of works by the distinguished author, Laura MacDonald. Laura is renowned for her insightful contributions in the field of Business and Entrepreneurship, particularly through her acclaimed work, \u003cem\u003eThe Endowment Handbook\u003c\/em\u003e. Her writings serve as essential resources for both budding entrepreneurs and seasoned business professionals.\u003c\/p\u003e\n\n\u003cp\u003eLaura MacDonald's expertise lies in simplifying complex concepts, making her books accessible and engaging for readers at any stage of their entrepreneurial journey. Whether you're seeking to enhance your understanding of endowment management or refining your strategic business skills, Laura's books offer invaluable guidance. Readers can expect a blend of strategic insights, practical advice, and forward-thinking approaches in her comprehensive works.\u003c\/p\u003e\n\n\u003cp\u003eExplore our selection of Laura MacDonald's books today and discover practical strategies to empower your entrepreneurial endeavours.\u003c\/p\u003e","products":[{"product_id":"the-endowment-handbook-by-laura-macdonald-9781394252237","title":"The Endowment Handbook","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eUp-to-date reference on building endowment, reserves, and enduring relationships in the modern world\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eThe Endowment Handbook\u003c\/em\u003e is a comprehensive overview of endowments and reserves, covering key changes brought about by the Tax Cuts and Jobs Act, the pandemic, and calls for social change. These factors have caused dramatic shifts in donor behaviour, market performance, and society's perceptions—both good and bad—of endowed funds and the rising popularity of strategic reserves. This new publication reflects these changes and provides examples for attracting new kinds of assets like cryptocurrency and building relationships that will sustain a cause for the future.\u003c\/p\u003e\n\n\u003cp\u003eWritten by Laura MacDonald, Principal and Founder of Benefactor Group and a frequent speaker at local, regional, and national conferences, \u003cem\u003eThe Endowment Handbook\u003c\/em\u003e covers every aspect of endowments and reserves, from preplanning to identifying, cultivating, and establishing prospective donors, all the way to marketing and measuring success. In this book, you'll learn about:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eTechnical information describing endowments, balanced with some of the emerging critiques of endowments and growing preferences for strategic reserves\u003c\/li\u003e\n  \u003cli\u003eEffective messaging strategies for endowment funds, such as the “follow-the-leader” effect and citing “donor agency”\u003c\/li\u003e\n  \u003cli\u003eUse of data screening and AI tools, social media outreach, and behavioural research to increase donor engagement\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eAs interest in financial sustainability continues to grow, \u003cem\u003eThe Endowment Handbook\u003c\/em\u003e is an essential resource for nonprofit organisations, healthcare systems, universities, and others seeking to leverage the enormous transfer of wealth from generations demonstrating high levels of philanthropy and civic engagement.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46854954320108,"sku":"9781394252237","price":123.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/10d98e2c7383ba43aed3b1c31e893e2f.jpg?v=1759262966"}],"url":"https:\/\/bookhero.co.nz\/collections\/laura-macdonald.oembed","provider":"Book Hero","version":"1.0","type":"link"}