{"title":"Kristy Sammis","description":"\u003cp\u003eExplore the creative and insightful world of Kristy Sammis, an esteemed author known for her expertise in influencer marketing and entrepreneurship. Her works, such as \u003cem\u003eInfluencer Marketing For Dummies\u003c\/em\u003e, offer valuable insights into the rapidly evolving landscape of digital marketing.\u003c\/p\u003e\n\n\u003cp\u003eKristy Sammis's books serve as essential guides for both budding entrepreneurs and seasoned professionals looking to enhance their marketing strategies. She combines her vast experience in the field with practical advice, making complex concepts accessible and actionable for all readers.\u003c\/p\u003e\n\n\u003cp\u003eWhether you're looking to harness the power of social media or maximise your business's potential, Kristy's writings offer the knowledge and strategies you need to succeed in today's competitive market. Dive into her collection to transform your understanding of digital business and uncover new pathways to success.\u003c\/p\u003e","products":[{"product_id":"influencer-marketing-for-dummies-by-kristy-sammis-9781119114093","title":"Influencer Marketing For Dummies","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cb\u003eThe easy way to get 'in' with influencer marketing\u003c\/b\u003e\n\n\u003cp\u003eAre you a marketing guru looking to stay at the top of your game? Then you need to be in the know on influencer marketing. A hybrid of content marketing and native advertising, influencer marketing is an established trend in marketing that identifies and targets individuals with influence over potential buyers. Although this has usually meant focusing on popular celebrities and Internet personalities, there is a new wave of 'everyday consumers' that can have a large impact. In \u003ci\u003eInfluencer Marketing For Dummies\u003c\/i\u003e, you'll find out how to market to those who rock social media—and, subsequently, grow your brand.\u003c\/p\u003e\n\n\u003cp\u003eInfluencer marketing relies on building strong relationships with customers. With the help of this hands-on, friendly guide, you'll discover how to build superior customer service and experience, make strong interactions with customers, and encourage organic and authentic sharing about your brand. Measure the most impact that content has on your overall marketing strategy.\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eFind influencers: it's not just a numbers game or a 'who's who' of social media\u003c\/li\u003e\n    \u003cli\u003eEngage with influencers once you've found them\u003c\/li\u003e\n    \u003cli\u003eRecognize the best practices of influencer marketing and outreach\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eIf you're a marketer, media agency professional, business owner, or anyone else who works hard to bring brands, products, and services to the largest audience possible, \u003ci\u003eInfluencer Marketing For Dummies\u003c\/i\u003e is the go-to guide you don't want to be without.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46867481198828,"sku":"9781119114093","price":51.99,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/4bfcf9f1ac000dcb92a9f90f57f92082.jpg?v=1759716463"}],"url":"https:\/\/bookhero.co.nz\/collections\/kristy-sammis.oembed","provider":"Book Hero","version":"1.0","type":"link"}