{"title":"Kristof Coussement","description":"\u003cp\u003eKristof Coussement offers insightful works focused on the intersection of business strategy and data analysis. His writing particularly appeals to readers interested in understanding how advanced statistical tools like IBM® SPSS Statistics can enhance marketing research and decision-making processes.\u003c\/p\u003e\n\n\u003cp\u003eBlending practical application with academic rigour, Coussement’s books serve as valuable resources for business professionals and entrepreneurs aiming to leverage analytics in driving growth and innovation within their organisations.\u003c\/p\u003e","products":[{"product_id":"marketing-research-with-ibm-spss-statistics-by-kristof-coussement-9781472477453","title":"Marketing Research with IBM® SPSS Statistics","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eMarketing researchers, companies and business schools need to be able to use statistical procedures correctly and accurately interpret the outputs. Yet generally, these people are scared off by the statistics behind the different analysis procedures. As a result, they often rely on external sources to provide profound answers to the proposed research questions.\u003c\/p\u003e\n\n\u003cp\u003eIn an accessible and step-by-step approach, the authors show readers which procedures to use in particular situations and how to practically execute them using \u003cem\u003eIBM® SPSS Statistics\u003c\/em\u003e. IBM® is one of the largest statistical software providers worldwide, and their \u003cem\u003eIBM® SPSS Statistics\u003c\/em\u003e software offers a very user-friendly environment. The program uses a simple drag-and-drop menu interface, which is also suitable for non-experienced programmers. It is widely employed in companies, and many business schools also use this software package.\u003c\/p\u003e\n\n\u003cp\u003eThis straightforward, pragmatic reference manual will help professional marketers who use statistical procedures in \u003cem\u003eIBM® SPSS Statistics\u003c\/em\u003e, as well as undergraduate and postgraduate students where marketing research and research methodology are taught. It is also a valuable resource for all researchers analysing survey-based data in a wide range of fields, including psychology, finance, accountancy, negotiation, communication, sociology, criminology, management, and information systems.\u003c\/p\u003e\n\n\u003cp\u003eIBM®'s next-generation business analytic solutions help organisations of all sizes make sense of information within the context of their business. You can uncover insights more quickly and easily from all types of data—even big data—and on multiple platforms and devices. With self-service and built-in expertise and intelligence, you have the freedom and confidence to make smarter decisions that better address your business imperatives.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":47606683107564,"sku":"9781472477453","price":109.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781472477453-marketing-research-with-ibm-spss-statistics.jpg?v=1778155432"}],"url":"https:\/\/bookhero.co.nz\/collections\/kristof-coussement.oembed","provider":"Book Hero","version":"1.0","type":"link"}