{"title":"Klement Podnar","description":"\u003cp\u003e\u003cstrong\u003eKlement Podnar\u003c\/strong\u003e specialises in insightful works on \u003cem\u003ebusiness communication\u003c\/em\u003e, with a clear focus on corporate environments. His writing delves into the strategies and practices that shape effective communication within organisations, making complex concepts accessible and practical.\u003c\/p\u003e\n\n\u003cp\u003eReaders interested in entrepreneurship and corporate dynamics will find Podnar’s books both informative and thought-provoking. His approach combines theoretical frameworks with real-world applications, offering valuable guidance for professionals navigating the challenges of modern business communication.\u003c\/p\u003e","products":[{"product_id":"corporate-communication-by-klement-podnar-9781138804708","title":"Corporate Communication","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cem\u003eCorporate Communication: A Marketing Viewpoint\u003c\/em\u003e offers an overview of the framework, key concepts, strategies, and techniques from a unique marketing perspective. While other textbooks are limited to a managerial or PR perspective, this book provides a complete, holistic overview of the many ways communication can add value to an organisation. Step by step, this text introduces the main concepts of the field, including discipline and function frameworks, corporate identity, corporate and employer branding, corporate social responsibility, stakeholder management, storytelling, corporate associations, identification, commitment, and acceptability.\u003c\/p\u003e\n\n\u003cp\u003eIn order to help reinforce key learning points, grasp the essential facts, and digest and retain information, the text offers a comprehensive pedagogy. This includes chapter summaries, a list of key words and concepts, case studies, and questions at the end of each chapter. Principles are illustrated through a wealth of real-life examples, drawn from a variety of big, small, global, and local companies such as BMW Group, Hidria, Lego, Mercator, Krka, Barilla, Domino's Pizza, Gorenje, Si Mobil, BP, Harley-Davidson, and Coca-Cola.\u003c\/p\u003e\n\n\u003cp\u003eThis exciting new textbook is essential reading for all professional corporate marketing and communication executives, as well as undergraduate and postgraduate students of marketing and public relations. It is also invaluable for managers who need a complete and accurate view of this increasingly important subject.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":47605290696940,"sku":"9781138804708","price":353.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781138804708-corporate-communication.jpg?v=1778130243"}],"url":"https:\/\/bookhero.co.nz\/collections\/klement-podnar.oembed","provider":"Book Hero","version":"1.0","type":"link"}