{"title":"Kim Gilmour","description":"\u003cp\u003eIf you're looking to dive into the world of online entrepreneurship, Kim Gilmour's works are essential reads. Known for her clarity and practical advice, Kim Gilmour enriches the Business \u0026amp; Entrepreneurship genre with her extensive expertise in e-commerce. \u003c\/p\u003e\n\n\u003cp\u003eOne of her standout titles, \u003cem\u003eStarting and Running an Online Business For Dummies, UK Edition\u003c\/em\u003e, serves as a comprehensive guide for budding online business owners. With step-by-step instructions tailored for the UK market, she breaks down complex concepts into manageable tasks, making it easier for readers to navigate the digital business landscape. \u003c\/p\u003e\n\n\u003cp\u003eKim Gilmour’s books are not just informative—they are empowering. Whether you're starting a new venture or looking to enhance your existing digital footprint, her works provide the foundational knowledge and actionable insights needed to succeed in the competitive world of online business.\u003c\/p\u003e","products":[{"product_id":"starting-and-running-an-online-business-for-dummies-uk-edition-by-greg-holden-9781119991380","title":"Starting and Running an Online Business For Dummies, UK Edition","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eThe fast and easy way to start and run an online business\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eStarting an online business is no longer a novelty. It's a fact of life for individuals and established companies alike. The good news is that e-commerce and the practice of selling goods and services through a website is not only here to stay, but it's thriving. More good news is that the steps required to conduct commerce online are well within the reach of ordinary people, even if you have no business experience. All you need is a good idea, a bit of start-up cash, computer equipment, and a little help from the practical, hands-on information in \u003ci\u003eStarting and Running an Online Business For Dummies\u003c\/i\u003e.\u003c\/p\u003e\n\n\u003cp\u003eWith strategies to help you identify your market, design your website, choose services, trade securely, boost sales, and stay ahead of the competition; \u003ci\u003eStarting and Running an Online Business For Dummies\u003c\/i\u003e is just what you need to succeed. You'll discover how to open an online business in ten easy steps, how to select the right web host and design tools, why giving your e-business site structure and style is vital, techniques on attracting and keeping customers, and much more.\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eAdvice on how to get your business on the Web quickly and economically\u003c\/li\u003e\n    \u003cli\u003eCompletely revised and updated\u003c\/li\u003e\n    \u003cli\u003eIncludes the latest information on web hosting, search engine optimisation, pay-per-click advertising, harnessing the power of social media marketing, and more\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWhether you're a budding entrepreneur or a small business owner looking to expand your business online, this up-to-date and easy-to-follow guide covers all the essentials you need to know to get on the Web quickly and economically, without all the technical jargon and hype bogging you down.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46868605337836,"sku":"9781119991380","price":47.99,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/20860863482586.jpg?v=1759761740"}],"url":"https:\/\/bookhero.co.nz\/collections\/kim-gilmour.oembed","provider":"Book Hero","version":"1.0","type":"link"}