{"title":"Kim Baer","description":"\u003cp\u003eWelcome to our Kim Baer collection, a treasure trove for those interested in the intriguing world of \u003cem\u003eArts \u0026amp; Culture\u003c\/em\u003e. An acclaimed author and expert in her field, Kim Baer has made significant contributions to the study and practice of design, with her insightful works that marry creativity and functionality.\u003c\/p\u003e\n\n\u003cp\u003eAmong the highlights of this collection is the \u003cem\u003eInformation Design Workbook, Revised and Updated\u003c\/em\u003e. This book is a fantastic resource for anyone seeking to understand the nuances of effective communication through design. Known for her clear and engaging writing style, Baer provides practical tips and detailed case studies that cater to both beginners and seasoned professionals.\u003c\/p\u003e\n\n\u003cp\u003eKim Baer's works are ideal for readers who wish to explore the intersection of aesthetic appeal and practical application. Delve into her books to discover the art of crafting designs that not only look good but also communicate messages with utmost clarity and impact. Whether you are a student, educator, or professional in the field of design, you will find a well of knowledge and inspiration within this collection.\u003c\/p\u003e","products":[{"product_id":"information-design-workbook-revised-and-updated-by-kim-baer-9781631598050","title":"Information Design Workbook, Revised and Updated","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cem\u003eInformation Design Workbook, Revised and Updated\u003c\/em\u003e takes a methodical, yet comprehensive, approach to conveying the fundamentals of effective, innovative information design. With several new case studies and the latest approaches, you'll examine the history, theory, criticism, technology and media, process, method, and practice of information design and learn how to create visually compelling and meaningful graphics.\u003c\/p\u003e\n\n\u003cp\u003eOpening with a very brief history followed by an instructive breakdown of the discipline, gain an intimate understanding of the complexities of crafting information design to effectively improve communication both functionally and aesthetically. You'll learn every aspect of the discovery process, including how to work within your client's business structure, create a project timeline, identify and prioritise possible audiences, construct a creative brief, and explore personas (user profiles) and scenarios. Then, explore best practices and get practical tips on creating planning documents and testing your design. An overview of key design principles—including colour, type styling, structure, and graphic elements—shows you how to apply these basic tools to develop powerful information design solutions.\u003c\/p\u003e\n\n\u003cp\u003eA wide range of case studies from premier design firms around the world illustrate how all the complex considerations and techniques outlined in the first half of the book come into play. The author critiques and explains why each design is successful in terms of formal quality (aesthetics) and function (how does it improve communication?). The case studies include cutting-edge examples of printed matter, information graphics, interactive experiences, environmental design, as well as experimental projects. Using these principles and methods as a foundation and the real-world examples as a springboard, you can learn to execute well-crafted, functional, and aesthetically beautiful information design.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Allen \u0026 Unwin","offers":[{"title":"Default Title","offer_id":47340870107372,"sku":"9781631598050","price":55.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/25313783482768.jpg?v=1772173587"}],"url":"https:\/\/bookhero.co.nz\/collections\/kim-baer.oembed","provider":"Book Hero","version":"1.0","type":"link"}