{"title":"Kevin Mellet","description":"\u003cp\u003eWelcome to our collection of books by \u003cem\u003eKevin Mellet\u003c\/em\u003e, an authoritative voice in the world of business and entrepreneurship. With a focus on clear strategies and actionable insights, Kevin Mellet's works are indispensable resources for both budding entrepreneurs and seasoned business professionals.\u003c\/p\u003e\n\n\u003cp\u003eAmong his notable contributions, the book \u003cstrong\u003eMarketing\u003c\/strong\u003e stands out as a must-read for anyone looking to enrich their understanding of market dynamics and innovative marketing strategies. Kevin Mellet meticulously breaks down complex concepts, making them accessible and practical for real-world application.\u003c\/p\u003e\n\n\u003cp\u003eWhether you are starting your own venture or looking to enhance your existing business approach, Kevin Mellet's books offer valuable guidance that can help pave the way to success. Dive into this collection and equip yourself with the knowledge to transform challenges into opportunities.\u003c\/p\u003e","products":[{"product_id":"marketing-by-kevin-mellet-9781509565696","title":"Marketing","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cem\u003eMarketing\u003c\/em\u003e involves a wide range of professions, activities, and tools, and it plays an increasingly important role in our lives. But what exactly is marketing and how did it come to assume such importance? Who are the marketing professionals, what exactly do they do, and what influence do they have in our economy and society?\u003c\/p\u003e\n\n\u003cp\u003eOver the last forty years, sociologists have studied marketing and analysed its practices, techniques, and consequences, producing a formidable body of knowledge about the nature of marketing and its impact. This book provides a concise account of these contributions and an introduction to the most important sociological concepts for understanding marketing such as consumption, the market, the organisation, and culture.\u003c\/p\u003e\n\n\u003cp\u003eMellet presents marketing not just as a set of techniques but as a pervasive social activity performed by different actors in specific contexts according to particular rules and views. He unpacks the activity of marketing, showing who marketers are, how they think, what they do, and how they shape and construct not only markets but also the world we live in.\u003c\/p\u003e\n\n\u003cp\u003eWritten in a clear and accessible style, this book is the perfect introduction to marketing from a sociological perspective and it will be used on courses on marketing and the sociology of culture.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46854660423916,"sku":"9781509565696","price":37.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/a928180e1c7847083945def8dc8166f0.jpg?v=1759266717"}],"url":"https:\/\/bookhero.co.nz\/collections\/kevin-mellet.oembed","provider":"Book Hero","version":"1.0","type":"link"}