{"title":"Kevin Kaiser","description":"\u003cp\u003eWelcome to our collection dedicated to Kevin Kaiser, a distinguished author known for his insightful contributions to the fields of business and entrepreneurship. With a keen eye for strategy and innovation, Kaiser delves into the intricate world of business management, offering readers a roadmap to success in today's competitive landscape.\u003c\/p\u003e\n\n\u003cp\u003eAmong his acclaimed works, \u003cem\u003eThe Blue Line Imperative\u003c\/em\u003e stands out as a pivotal read for professionals and aspiring entrepreneurs alike. In this book, Kaiser explores the essential principles of value-creation, shedding light on how businesses can sustain long-term growth by focusing on delivering genuine value to their stakeholders.\u003c\/p\u003e\n\n\u003cp\u003eKevin Kaiser's works are renowned for their clarity and practical approach, making complex concepts accessible and actionable. Whether you're a seasoned business leader or just starting your entrepreneurial journey, Kaiser's books offer valuable insights that can elevate your understanding and practices within the business realm.\u003c\/p\u003e\n\n\u003cp\u003eExplore Kevin Kaiser's collection to discover practical strategies, innovative ideas, and a wealth of knowledge designed to enhance your professional toolkit.\u003c\/p\u003e","products":[{"product_id":"the-blue-line-imperative-by-kevin-kaiser-9781118510889","title":"The Blue Line Imperative","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cem\u003eThe Blue Line Imperative\u003c\/em\u003e is a groundbreaking guide to making profitable business decisions.\u003c\/p\u003e\n\n\u003cp\u003eDo you wonder why your value initiatives aren't providing the payoff you'd hoped for? Could it be because you've been thinking about value all wrong? According to the authors of this groundbreaking guide, there's a very good chance that you have. Using examples from leading companies worldwide, they explain why every decision a company makes either creates value or detracts from it, and why, if they hope to survive and thrive in today's increasingly competitive global marketplace, company leaders must make value-creation the centrepiece of every business decision.\u003c\/p\u003e\n\n\u003cp\u003eAuthors Kaiser and Young have dubbed this approach \u003cem\u003eBlue-Line Management\u003c\/em\u003e (BLM), and in this entertaining, highly accessible book, they delineate BLM principles and practices and show you how to implement them in your company.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eExplains why the failure to properly define and assess value often makes it difficult for the people who manage businesses to effect long-term success.\u003c\/li\u003e\n  \u003cli\u003eOffers guidelines for making the satisfaction of customer needs and wants—i.e. value creation—the driver of all business activities.\u003c\/li\u003e\n  \u003cli\u003eThe authors are respected academics at INSEAD, the world's largest and most respected graduate business school, with campuses in Europe, Asia, and the Middle East.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46854909100268,"sku":"9781118510889","price":76.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/f1aba7a1d3279934efe6ed45c7600a53.jpg?v=1759263329"}],"url":"https:\/\/bookhero.co.nz\/collections\/kevin-kaiser.oembed","provider":"Book Hero","version":"1.0","type":"link"}