{"title":"Kerry Smith","description":"\u003cp\u003eWelcome to our \u003cem\u003eKerry Smith\u003c\/em\u003e collection, where you'll discover a multitude of insights into the world of business and entrepreneurship. Kerry Smith is recognised for her authoritative voice in the field, particularly through her influential work, \u003cem\u003eExperiential Marketing\u003c\/em\u003e.\u003c\/p\u003e\n\n\u003cp\u003eKerry's books offer a deep dive into innovative marketing strategies that focus on creating memorable experiences for consumers. With a keen understanding of modern business dynamics, she bridges the gap between theory and practice, making her works invaluable for both aspiring entrepreneurs and seasoned business professionals.\u003c\/p\u003e\n\n\u003cp\u003eWhether you're looking to enhance your knowledge on engaging customers or seeking fresh ideas to drive business growth, Kerry Smith's books are a must-read. Her accessible writing style and comprehensive approach provide readers with the tools they need to succeed in today's competitive marketplace. Explore the collection today to transform your understanding of marketing and entrepreneurship.\u003c\/p\u003e","products":[{"product_id":"experiential-marketing-by-dan-hanover-9781119145875","title":"Experiential Marketing","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eThe most researched, documented, and comprehensive manifesto on experiential marketing.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eAs customers take control over what, when, why, and how they buy products and services, brands face the complete breakdown and utter failure of passive marketing strategies designed more than a half-century ago. To connect with a new generation of customers, companies must embrace and deploy a new marketing mix, powered by a more effective discipline: experiences.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eExperiential Marketing\u003c\/em\u003e, the use of live, face-to-face engagements to connect with audiences, create relationships and drive brand affinity, has become the fastest-growing form of marketing in the world. The very companies that built their brands on the old Madison Avenue approach—including Coca-Cola, Nike, Microsoft, American Express and others—are now opening the next chapter of marketing as experiential brands.\u003c\/p\u003e\n\n\u003cp\u003eUsing hundreds of case studies, exclusive research, and interviews with more than 150 global brands spanning a decade, global experiential marketing experts Kerry Smith and Dan Hanover present the most in-depth book ever written on how companies are using experiences as the anchor of reinvented marketing mixes.\u003c\/p\u003e\n\n\u003cp\u003eYou’ll learn:\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eThe history and fundamental principles of experiential marketing\u003c\/li\u003e\n    \u003cli\u003eHow top brands have reset marketing mixes as experience-driven portfolios\u003c\/li\u003e\n    \u003cli\u003eThe anatomy of a brand experience\u003c\/li\u003e\n    \u003cli\u003eThe psychology of engagement and experience design\u003c\/li\u003e\n    \u003cli\u003eThe 10 habits of highly experiential brands\u003c\/li\u003e\n    \u003cli\u003eHow to measure the impact of experiential marketing\u003c\/li\u003e\n    \u003cli\u003eHow to combine digital and social media in an experiential strategy\u003c\/li\u003e\n    \u003cli\u003eThe experiential marketing vocabulary\u003c\/li\u003e\n    \u003cli\u003eHow to begin converting to experiential marketing\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eMarketers still torn between outdated marketing models and the need to reinvent how they market in today’s customer-controlled economy will find the clarity they need to refine their marketing strategies, get a roadmap for putting their brands on a winning path, and walk away inspired to transition into experiential brands.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46854512345324,"sku":"9781119145875","price":58.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781119145875.jpg?v=1759244935"}],"url":"https:\/\/bookhero.co.nz\/collections\/kerry-smith.oembed","provider":"Book Hero","version":"1.0","type":"link"}