{"title":"Kent Le","description":"\u003cp\u003eKent Le is an influential figure in the realm of business and entrepreneurship, renowned for his profound insights into luxury marketing. If you're interested in understanding the nuances of marketing high-end products and services, Kent Le's work is an invaluable resource.\u003c\/p\u003e\n\n\u003cp\u003eHis book, \u003cem\u003eLuxury Marketing\u003c\/em\u003e, delves deep into strategies that appeal to discerning consumers who value exclusivity and sophistication. Through clear and engaging narratives, Kent Le unveils successful marketing techniques that are pivotal in the luxury sector, making his books essential reading for anyone looking to thrive in this niche.\u003c\/p\u003e\n\n\u003cp\u003eExplore Kent Le's collection to gain a comprehensive understanding of how leading brands position themselves in the market and achieve sustainable success in the ever-evolving landscape of luxury marketing.\u003c\/p\u003e","products":[{"product_id":"luxury-marketing-by-kent-le-9781398624054","title":"Luxury Marketing","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cem\u003eLuxury Marketing\u003c\/em\u003e\u003c\/strong\u003e provides students with practical insights into marketing luxury brands, incorporating the latest trends including digital innovation, sustainability, and globalisation.\u003c\/p\u003e\n\n\u003cp\u003eWhile luxury is often associated with exclusivity and high value, marketing luxury products and brands requires a nuanced understanding of history, cultural influences, and consumer psychology. \u003cstrong\u003e\u003cem\u003eLuxury Marketing\u003c\/em\u003e\u003c\/strong\u003e delves into the European cultural and historical significance embedded in luxury and demystifies the sector by bridging the gap between theoretical concepts and practical applications. This is underscored by real-world examples from global brands such as Shang Xia, Gaggenau, and Aman Resorts.\u003c\/p\u003e\n\n\u003cp\u003eThis book shows how to distinguish between 'luxury' and 'premium' and how to integrate both tradition and innovation by exploring time-honoured brand values alongside current trends like sustainability and digital transformation. It explores the psychology behind luxury consumption, how to appeal to preferences of various consumer segments, and the importance of creating unique customer experiences. It is supported by learning features such as key concept boxes, exercises, and review questions, as well as online resources of lecturer PowerPoint slides and instructor manuals.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e\u003cem\u003eLuxury Marketing\u003c\/em\u003e\u003c\/strong\u003e is ideal for postgraduate students taking modules in Luxury Marketing and Luxury Brand Management.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47306920788204,"sku":"9781398624054","price":95.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/26694393482685.jpg?v=1771068770"}],"url":"https:\/\/bookhero.co.nz\/collections\/kent-le.oembed","provider":"Book Hero","version":"1.0","type":"link"}