{"title":"Kenneth Field","description":"\u003cp\u003eKenneth Field’s works offer a clear and insightful exploration of geographic information systems and cartographic principles. His writing combines technical expertise with practical guidance, making complex subjects accessible to both students and professionals.\u003c\/p\u003e\n\n\u003cp\u003eReaders can expect a focus on \u003cem\u003ethematic mapping\u003c\/em\u003e and data visualisation, with an emphasis on translating spatial data into meaningful visual stories. These books provide valuable resources for those seeking to deepen their understanding of modern map design and analysis.\u003c\/p\u003e","products":[{"product_id":"thematic-mapping-by-kenneth-field-9781589485570","title":"Thematic Mapping","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eFirst place winner in Educational Products at the 2021 International Cartographic Conference.\u003c\/p\u003e\n\n\u003cp\u003eMaps are ubiquitous, yet maps are not made equally, nor are they read equally.\u003c\/p\u003e\n\n\u003cp\u003eEvery map is a product of its maker and its reader, and maps are rarely right or wrong but simply different versions of the truth. The meaning you see in a map can reinforce or challenge your understanding of the theme it represents, and you are much more likely to believe a map if it presents a version of the truth that you believe in already.\u003c\/p\u003e\n\n\u003cp\u003eBut how do you decide what map you want to make? How do you understand the way in which different maps can be used in different ways to tell a story? How do you design a map to be read in a particular way? \u003cem\u003eThematic Mapping: 101 Inspiring Ways to Visualise Empirical Data\u003c\/em\u003e answers these questions, and more.\u003c\/p\u003e\n\n\u003cp\u003eUsing 101 maps, graphs, charts, and plots of the 2016 United States presidential election data, \u003cem\u003eThematic Mapping\u003c\/em\u003e explores the rich diversity of thematic mapping and the visual representation of data. It details well-known techniques and demonstrates how to design effective maps and graphics. Each map illustrates a different approach to the same data, and all lead to different maps and different ways of seeing different shades of truth.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eThematic Mapping\u003c\/em\u003e examines the innovative and fascinating alternative ways of making maps of data which you can use in your own work. Which will speak to your truth?\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Hachette Aotearoa New Zealand","offers":[{"title":"Default Title","offer_id":47471808774380,"sku":"9781589485570","price":120.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781589485570-thematic-mapping.jpg?v=1775256222"}],"url":"https:\/\/bookhero.co.nz\/collections\/kenneth-field.oembed","provider":"Book Hero","version":"1.0","type":"link"}