{"title":"Ken Muench","description":"\u003cp\u003e\u003cstrong\u003eKen Muench\u003c\/strong\u003e offers insightful perspectives on business and marketing strategies, helping readers navigate the complexities of modern entrepreneurship. His work, including \u003cem\u003eR.E.D. Marketing\u003c\/em\u003e, explores innovative approaches to building brand awareness and engaging customers effectively.\u003c\/p\u003e\n\n\u003cp\u003eIdeal for entrepreneurs and business professionals alike, Muench’s books combine practical advice with creative thinking, encouraging a fresh take on marketing and business growth. His writing is both accessible and thought-provoking, making complex concepts clear and actionable.\u003c\/p\u003e","products":[{"product_id":"red-marketing-by-greg-creed-9781400223329","title":"R.E.D. Marketing","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eCreate breakthrough marketing campaigns that achieve staggering consumer response rates by harnessing the power of \u003cem\u003eR.E.D. Marketing\u003c\/em\u003e: a transparent and flexible methodology from the CEO and CMO of marketing powerhouse Yum! Brands—Taco Bell, KFC, Pizza Hut—with a genuine track record of success.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eSidestep the other marketing books, courses, articles, and even TED talks that offer hypothetical explanations that sound sensible. Embrace the proven, systematic approach of \u003cem\u003eR.E.D. Marketing\u003c\/em\u003e, which the recent CEO and current CMO of Yum! Brands applied to lead Taco Bell and KFC to double-digit growth—no PhD required!\u003c\/p\u003e\n\n\u003cp\u003eIn 2011, Greg Creed had just been elevated from President to CEO of Taco Bell, a brand in deep distress at the time. It was on his shoulders to turn things around quickly along with co-author and CMO, Ken Muench. Together they developed the R.E.D (Relevance, Ease, Distinctiveness) method. Its simple methodology does not require complicated terms and a PhD to understand; it’s actually quite simple—marketing works in three very different ways:\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eRelevance—Is it relevant to the marketplace\u003c\/li\u003e\n    \u003cli\u003eEase—Is it easy to access and use\u003c\/li\u003e\n    \u003cli\u003eDistinction—Does it stand out from competition\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eCombining actual examples from Yum! and other recognisable brands of every size around the world; the latest findings in marketing, neuroscience, and behavioural economics; and the authors’ own experience marketing three different brands across 120 countries—your brand can set and achieve a truly breakthrough marketing campaign utilizing \u003cem\u003eR.E.D. Marketing\u003c\/em\u003e.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Arotahi Agency","offers":[{"title":"Default Title","offer_id":67598930477292,"sku":"9781400223329","price":35.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781400223329-r-e-d-marketing-1.jpg?v=1790729192"}],"url":"https:\/\/bookhero.co.nz\/collections\/ken-muench.oembed","provider":"Book Hero","version":"1.0","type":"link"}