{"title":"Keith Goffin","description":"\u003cp\u003e\u003cstrong\u003eKeith Goffin\u003c\/strong\u003e explores the dynamic field of innovation management with clarity and depth. His works serve as valuable guides for understanding how organisations cultivate creativity, manage change, and drive progress within competitive environments.\u003c\/p\u003e\n\n\u003cp\u003eIdeal for students and professionals alike, Goffin's books offer insightful perspectives grounded in education and reference, making complex concepts accessible and applicable to real-world challenges.\u003c\/p\u003e","products":[{"product_id":"innovation-management-by-keith-goffin-9781350337961","title":"Innovation Management","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eManaging innovation is like competing in an Olympic Pentathlon—excellent performance in one sport will not win you the medal. This textbook explores how top performance in five key areas—ideation, prioritisation, implementation, strategy, and people and organisation—is essential to success in today’s ever-changing business landscape.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eStructured around the authors’ original Innovation Pentathlon framework, the book explains what innovation is, why it is important, and how it can be managed. Built upon the authors’ extensive experience and with case studies covering companies from Tetley Tea to Singapore Airlines, this is a vital resource for students aiming to succeed in both their academic and professional lives.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eNew to this edition:\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eEmbedded critical reflections on all aspects of management combined with practical ‘management recommendations’, ensuring the textbook is highly relevant to current practicing managers while preparing students for their management careers post-study.\u003c\/li\u003e\n    \u003cli\u003eExtended chapter on innovation management in the service industries to reflect the increased importance of this sector.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWith a careful balance of both theory and practice, an improved structure, and a new and updated companion website, \u003cem\u003eInnovation Management\u003c\/em\u003e is the essential companion for upper-level undergraduate, postgraduate, and MBA students of innovation management.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Allen \u0026 Unwin","offers":[{"title":"Default Title","offer_id":47383876632812,"sku":"9781350337961","price":120.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/21291893482668.jpg?v=1773385008"}],"url":"https:\/\/bookhero.co.nz\/collections\/keith-goffin.oembed","provider":"Book Hero","version":"1.0","type":"link"}