{"title":"Katie Hart","description":"\u003cp\u003eWelcome to the Katie Hart collection, where you'll uncover the cutting-edge insights and wisdom of a distinguished author in the realm of Business and Entrepreneurship. Katie Hart is renowned for her expertise in neuromarketing, a field that skilfully blends the principles of neuroscience with marketing strategies to better understand consumer behaviour.\u003c\/p\u003e\n\n\u003cp\u003eAmong her acclaimed works is the influential book \u003cem\u003eNeuromarketing\u003c\/em\u003e, which has captured the attention of business professionals and entrepreneurs alike. This insightful book delves into the psychological triggers that influence purchasing decisions, providing readers with actionable strategies to enhance their marketing efforts effectively.\u003c\/p\u003e\n\n\u003cp\u003eKatie Hart's writing is characterised by a balance of scholarly knowledge and practical advice, making complex topics accessible and engaging. Her work is an invaluable resource for anyone looking to innovate and excel in the competitive landscape of business.\u003c\/p\u003e\n\n\u003cp\u003eWhether you're a budding entrepreneur or an experienced business leader, exploring Katie Hart's books will equip you with the tools to harness the power of psychological insights in your marketing campaigns. Dive into her collection and transform the way you approach your business ventures.\u003c\/p\u003e","products":[{"product_id":"neuromarketing-by-katie-hart-9781398622777","title":"Neuromarketing","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eMarketers are operating in an increasingly competitive environment, so it's more important than ever to know all the tips and tricks to make your marketing succeed. \u003cem\u003eNeuromarketing\u003c\/em\u003e creates exciting opportunities to craft marketing messages that truly resonate with your customers and help you stand out from the crowd.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis practical and accessible guide is aimed at curious early to mid-level marketing professionals eager to gain a competitive edge. Utilising insights from academic neuroscience, this book identifies key areas marketers can focus on to improve engagement and the results of their campaigns.\u003c\/p\u003e\n\n\u003cp\u003eWritten by expert trainer Katie Hart, \u003cem\u003eNeuromarketing\u003c\/em\u003e features research conducted over many years with real brands such as Dove, Spotler, and the CIM, providing insights on effective strategies applicable across any business type.\u003c\/p\u003e\n\n\u003cp\u003eCovering topics from how to enhance recall to the factors influencing decision-making, this comprehensive guide explores how marketers can leverage each of the senses for maximum impact.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eNeuromarketing\u003c\/em\u003e will be your ultimate companion for crafting powerful marketing messages, ensuring you can successfully navigate changing consumer behaviour, attract and retain more customers, and increase relevance for your target audience, all within one handy guide.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47306923606252,"sku":"9781398622777","price":64.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/26681623482685.jpg?v=1771069246"}],"url":"https:\/\/bookhero.co.nz\/collections\/katie-hart.oembed","provider":"Book Hero","version":"1.0","type":"link"}