{"title":"Katie Delahaye Paine","description":"\u003cp\u003eWelcome to the collection of works by \u003cstrong\u003eKatie Delahaye Paine\u003c\/strong\u003e, an esteemed author and expert in the field of communication measurement and public relations. Renowned for her pragmatic approach, she has dedicated her career to helping businesses of all sizes understand and leverage data to enhance their public relations strategies and business outcomes.\u003c\/p\u003e\n\n\u003cp\u003eAmong her notable works is \u003cem\u003eMeasure What Matters\u003c\/em\u003e, a guiding resource for businesses seeking to navigate the complexities of measuring and evaluating communications and social media efforts. With her wealth of experience, Katie simplifies the intricacies of data measurement, making it accessible and applicable to real-world business scenarios.\u003c\/p\u003e\n\n\u003cp\u003eThis collection falls under the \u003cstrong\u003eBusiness \u0026amp; Entrepreneurship\u003c\/strong\u003e category, perfect for professionals aiming to refine their skills in performance evaluation and strategic decision-making. Whether you're a seasoned marketer or a budding entrepreneur, Katie Delahaye Paine's books offer valuable insights into mastering the art of measurement.\u003c\/p\u003e\n\n\u003cp\u003eDive into her work to discover innovative strategies that demystify data analytics and empower you to make informed, impactful business decisions.\u003c\/p\u003e","products":[{"product_id":"measure-what-matters-by-katie-delahaye-paine-9780470920107","title":"Measure What Matters","description":"\u003cdiv class=\"book-description\"\u003e\nIn an online and social media world, measurement is the key to success.\n\n\u003cp\u003eIf you can measure your key business relationships, you can improve them. Even though relationships are \"fuzzy and intangible,\" they can be measured and managed—with powerful results.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eMeasure What Matters\u003c\/i\u003e explains simple, step-by-step procedures for measuring customers, social media reputation, influence and authority, the media, and other key constituencies.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eBased on hundreds of case studies about how organisations have used measurement to improve their reputations, strengthen their bottom lines, and improve efficiencies all around.\u003c\/li\u003e\n  \u003cli\u003eLearn how to collect the data that will help you better understand your competition, do strategic planning, understand key strengths and weaknesses, and better respond to customer preferences.\u003c\/li\u003e\n  \u003cli\u003eThe author runs a successful blog and serves as a measurement consultant to companies such as Facebook, Southwest Airlines, Raytheon, and Allstate.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eDon't draw conclusions or make key decisions based on guesswork. Instead, \u003ci\u003eMeasure What Matters\u003c\/i\u003e, and the difference will show in the most important measure: your bottom line.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46854670811372,"sku":"9780470920107","price":52.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9780470920107.jpg?v=1759251474"}],"url":"https:\/\/bookhero.co.nz\/collections\/katie-delahaye-paine.oembed","provider":"Book Hero","version":"1.0","type":"link"}