{"title":"Kate Hardcastle","description":"\u003cp\u003e\u003cstrong\u003eKate Hardcastle\u003c\/strong\u003e offers insightful explorations into the mechanisms behind everyday decision-making and consumer behaviour. Her works, such as \u003cem\u003eThe Science of Shopping\u003c\/em\u003e, blend accessible research with practical examples to illuminate the subtle factors influencing how people shop and interact with their environment.\u003c\/p\u003e\n\n\u003cp\u003eReaders seeking a thoughtful approach to education and reference will appreciate Hardcastle's clear, engaging style that unpacks complex concepts with clarity. Her books serve as a valuable resource for understanding psychology and marketing in a real-world context.\u003c\/p\u003e","products":[{"product_id":"the-science-of-shopping-by-kate-hardcastle-9781398620469","title":"The Science of Shopping","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eIn the ever-evolving landscape of retail, understanding the science behind modern shopping habits - both online and offline - has become crucial for success.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eIn this book, global consumer expert and multi-award-winning business consultant Kate Hardcastle delivers a blueprint for the future of retail, exploring the psychological, technological, and strategic elements that shape today's retail environment and providing unparalleled insights from some of the world's leading brands such as Erewhon, Selfridges, Aldi, and Primark.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eExploring every aspect of the consumer decision-making journey, \u003cem\u003eThe Science of Shopping\u003c\/em\u003e includes content on how emotions, perceptions, and social factors can drive consumer behaviour as well as how to use AI to personalise the shopping experience and the different tricks and tips retailers can use to engage and entice customers. Learn how to find the perfect price point, how to create cohesive shopping environments across all platforms, and how you can create immersive experiences that resonate with customers with this practical and insightful guide.\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47455804621036,"sku":"9781398620469","price":71.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/71EyR3l3hVL._SL1500.jpg?v=1774799731"}],"url":"https:\/\/bookhero.co.nz\/collections\/kate-hardcastle.oembed","provider":"Book Hero","version":"1.0","type":"link"}