{"title":"Kamila Miller","description":"\u003cp\u003eWelcome to the Kamila Miller collection, a treasure trove for entrepreneurs and business enthusiasts alike. Kamila Miller is a renowned author and expert in the field of Business \u0026amp; Entrepreneurship. Her works serve as an invaluable resource for those seeking to navigate the complex landscape of modern marketing with precision and innovation.\u003c\/p\u003e\n\n\u003cp\u003eDive into titles like \u003cem\u003eData-Driven Marketing Strategy\u003c\/em\u003e, where Kamila unravels the secrets of using data analytics to craft effective marketing strategies. Her clear and methodical approach empowers readers to harness the power of data, ensuring informed decision-making and strategic planning.\u003c\/p\u003e\n\n\u003cp\u003eWhether you're a seasoned entrepreneur or just beginning your business journey, Kamila Miller's books offer insightful guidance and practical tools to elevate your understanding and execution of business strategies. Explore this collection to transform your approach to marketing and entrepreneurship.\u003c\/p\u003e","products":[{"product_id":"data-driven-marketing-strategy-by-kamila-miller-9781398623637","title":"Data-Driven Marketing Strategy","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cem\u003eHow can organisations create actionable marketing strategies that are innovative and driven by data? This textbook provides students with a comprehensive, step-by-step framework to harness data for marketing initiatives.\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eWith businesses increasingly depending on digital platforms and data analysis, there is a pressing demand for marketing students to not only comprehend the metrics but also interpret them into innovative, influential campaigns that resonate with target audiences while yielding quantifiable outcomes. \u003cem\u003eData-Driven Marketing Strategy\u003c\/em\u003e covers the entire marketing process, from understanding customer needs and crafting value propositions to executing campaigns and measuring results. This holistic approach ensures that students have a complete toolkit for success.\u003c\/p\u003e\n\n\u003cp\u003eThe book shows how to create detailed customer personas, segment audiences effectively, and tailor messaging to meet specific needs. It introduces students to the latest trends and tools in digital marketing, including the use of AI and machine learning for personalisation, the rise of customer experience (CX) as a key differentiator, and the growing importance of omnichannel strategies. It also delves into the ethical considerations of data-driven marketing, ensuring that readers are equipped to navigate these new challenges responsibly.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eData-Driven Marketing Strategy\u003c\/em\u003e features best-practice tips, checklists, and real-world examples that make it easy for readers to apply what they learn. Online resources include lecturer slides and downloadable templates.\u003c\/p\u003e\n\n\u003cp\u003eThis textbook is ideal for upper-level undergraduate students taking modules on Marketing Strategy and Data-Driven Marketing as part of their degrees.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47306899390700,"sku":"9781398623637","price":95.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/26690223482685.jpg?v=1771066433"}],"url":"https:\/\/bookhero.co.nz\/collections\/kamila-miller.oembed","provider":"Book Hero","version":"1.0","type":"link"}