{"title":"Julien Smith","description":"\u003cp\u003eDiscover the impactful works of \u003cem\u003eJulien Smith\u003c\/em\u003e, a prominent figure in the realms of business and entrepreneurship. Known for his insightful and thought-provoking writing, Smith's books offer invaluable lessons for navigating the modern business landscape.\u003c\/p\u003e\n\n\u003cp\u003eJulien Smith is a celebrated author and entrepreneur, perhaps best known for co-authoring the bestselling book \u003cem\u003eTrust Agents\u003c\/em\u003e. This influential title delves into the art of establishing credibility and influence online, providing readers with the tools they need to stand out and build a trusted brand in today's digital age.\u003c\/p\u003e\n\n\u003cp\u003eSmith's works are a perfect blend of strategy, psychology, and practical advice, making them essential reading for anyone interested in enhancing their business acumen. Whether you're a budding entrepreneur or a seasoned professional, Julien Smith’s books are designed to inspire and equip you with the skills necessary to thrive in the competitive business world.\u003c\/p\u003e\n\n\u003cp\u003eEmbark on a journey through the dynamic concepts and innovative ideas presented by Julien Smith, and transform the way you approach the bustling world of business and entrepreneurship.\u003c\/p\u003e","products":[{"product_id":"trust-agents-by-julien-smith-9781119665960","title":"Trust Agents","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cb\u003eThe 10th Anniversary Edition of \u003ci\u003eTrust Agents\u003c\/i\u003e helps companies get back on track in their efforts to build reputation, attention, and trust.\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003eIn the years since authors Chris Brogan and Julien Smith first released their groundbreaking book \u003ci\u003eTrust Agents\u003c\/i\u003e, social media channels have become inundated by questionable, low-quality content. As a result, many businesses have suffered from damaged reputations and poorly performing social media initiatives. The power of social media is as strong as ever, yet businesses are struggling when trying to recapture the trust and attention of their audience. This special 10th Anniversary Edition of \u003ci\u003eTrust Agents\u003c\/i\u003e helps companies of all kinds regain their reputation and re-establish the attention and trust of the marketplace.\u003c\/p\u003e\n\n\u003cp\u003eCelebrating a decade in print, this \u003ci\u003eNew York Times\u003c\/i\u003e bestseller has been thoroughly revised and updated to reflect the new business realities of social networks and the latest digital technologies. All-new content and supplemental materials show business leaders how to attract the right kind of attention, communicate directly to specific groups, and leverage human innovation and originality in this age of Artificial Intelligence and automation.\u003c\/p\u003e\n\n\u003cp\u003eFrom using the latest social apps and platforms to build trusted networks of influence, to implementing laser-focused marketing strategies to cut through the digital clutter, critical information is supported by real-world examples and case studies, advanced theory, and practical, actionable guidance. This must-have guide:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eProvides expert advice on creating and growing brand influence\u003c\/li\u003e\n  \u003cli\u003eFeatures specific strategies for small businesses, nonprofits, the hospitality industry, corporations, and more\u003c\/li\u003e\n  \u003cli\u003eDiscusses the six main tenets of trust agents and their use\u003c\/li\u003e\n  \u003cli\u003eExplores online tools that foster better relationships, increased sales, and greater profits\u003c\/li\u003e\n  \u003cli\u003eExplains the relationship between trust, social capital, and media\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eThe 10th Anniversary Edition of \u003ci\u003eTrust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust\u003c\/i\u003e is a valuable source of knowledge for any organisation operating in the Digital Age.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46855362773228,"sku":"9781119665960","price":47.99,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/d7be7e3aa833f5dfb9222aaaab1179b7.jpg?v=1759278697"}],"url":"https:\/\/bookhero.co.nz\/collections\/julien-smith.oembed","provider":"Book Hero","version":"1.0","type":"link"}