{"title":"Judy Ungar Franks","description":"\u003cp\u003eJudy Ungar Franks offers insightful works that explore the evolving landscape of media and communication. Her writing guides readers through the complexities of modern information exchange, providing clarity amid the chaos of digital transformation.\u003c\/p\u003e\n\n\u003cp\u003eIdeal for those interested in education and reference, her books invite thoughtful reflection on how media shapes understanding and perception in contemporary society. Expect a thoughtful blend of analysis and practical perspective.\u003c\/p\u003e","products":[{"product_id":"media-from-chaos-to-clarity-and-back-again-by-judy-ungar-franks-9798216367376","title":"Media from Chaos to Clarity and Back Again","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eAn essential guide to how today's media ecosystems work and why they matter.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eExploring the evolution of media from the analogue to the digital world, \u003cem\u003eMedia from Chaos to Clarity and Back Again\u003c\/em\u003e applies established theory and time-tested frameworks such as the Five Global Truths and the 3Cs (Consumers, Content, and Channels) to help readers make sense of today’s turbulent media landscape. The digital media landscape is more complex than ever, with platforms becoming dominant gatekeepers, audience attention increasingly fragmenting, and business models under stress. Judy Ungar Franks unpacks these issues and challenges readers to consider whether the industry will regain clarity or fall into deeper chaos.\u003c\/p\u003e\n\n\u003cp\u003eThe third edition features new sections on the business of media and on future media transformations from individualized chaos to consolidated clarity. In a world where such clarity is fleeting, this book empowers readers to cut through the noise and anticipate what comes next.\u003c\/p\u003e\n\n\u003cp\u003eEstablished theory comes alive with dynamic case studies and engaging discussion questions to fuel understanding for students in the classroom and media professionals worldwide.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Allen \u0026 Unwin Aotearoa New Zealand","offers":[{"title":"Default Title","offer_id":47455625609452,"sku":"9798216367376","price":49.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/71Kn4tt6DYL._SL1500.jpg?v=1774789256"}],"url":"https:\/\/bookhero.co.nz\/collections\/judy-ungar-franks.oembed","provider":"Book Hero","version":"1.0","type":"link"}