{"title":"Judith M. BARDWICK","description":"\u003cp\u003eJudith M. Bardwick is a renowned author and thought leader in the fields of business and entrepreneurship. She has gained acclaim for her insightful exploration into workplace dynamics and personal development. With a background in psychology and extensive experience as a consultant, Bardwick brings a unique perspective to modern organisational challenges.\u003c\/p\u003e\n\n\u003cp\u003eOne of her most influential works, \u003cem\u003eDanger in the Comfort Zone\u003c\/em\u003e, delves into the complacency that can stifle creativity and hinder progress in business environments. Her writings are lauded for their practical advice, empowering leaders to foster innovation and productivity while navigating the complexities of human behaviour.\u003c\/p\u003e\n\n\u003cp\u003eWhether you are a business professional seeking to enhance your leadership skills or an entrepreneur looking for guidance on organisational culture, Judith M. Bardwick's books offer valuable insights and strategies. Her work remains a vital resource for anyone aiming to understand and improve the dynamics within their business or entrepreneurial ventures.\u003c\/p\u003e","products":[{"product_id":"danger-in-the-comfort-zone-by-judith-m-bardwick-9780814478868","title":"Danger in the Comfort Zone","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eAn examination of the phenomenon of \"entitlement\" mentalities in the American workforce—people's preoccupation with their rewards rather than their responsibilities.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eAuthor Judith M. Bardwick points out that although the \"fear\" element has undoubtedly grown in the last few years, the entitlement attitude is still firmly entrenched at all levels.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eDanger in the Comfort Zone\u003c\/em\u003e describes three basic mindsets and shows the effect of each on individuals and their organisations:\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003e\n\u003cstrong\u003eEntitlement\u003c\/strong\u003e — people feel entitled to rewards and lethargic about having to earn them; motivation and job satisfaction are low\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eFear\u003c\/strong\u003e — people are paralysed; the threat of layoffs makes them focus on protecting their jobs rather than doing them well\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eEarning\u003c\/strong\u003e — people are energised by challenge; they know their accomplishments will be noticed—and rewarded\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eThis landmark work has been updated and expanded—with five all-new chapters—to meet today's continuing challenges to the nation's productivity and morale. Bardwick offers additional findings with new, specific techniques for pulling people out of the quagmire of fear and complacency, and igniting them with the energy of true earnings.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Arotahi Agency","offers":[{"title":"Default Title","offer_id":46647844929772,"sku":"9780814478868","price":52.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/27086853482477.jpg?v=1752261146"}],"url":"https:\/\/bookhero.co.nz\/collections\/judith-m-bardwick.oembed","provider":"Book Hero","version":"1.0","type":"link"}