{"title":"Juan-Carlos Molleda","description":"\u003cp\u003eWelcome to our collection featuring the works of \u003cem\u003eJuan-Carlos Molleda\u003c\/em\u003e, a distinguished author in the realm of Public Relations. Known for his insightful exploration of global and multicultural dynamics, Molleda's writings are essential for anyone interested in the intricate world of Business and Entrepreneurship.\u003c\/p\u003e\n\n\u003cp\u003eHis renowned book, \u003cem\u003eGlobal and Multicultural Public Relations\u003c\/em\u003e, serves as a pivotal resource for understanding the complexities and strategies involved in international public relations practices. Through comprehensive analysis and case studies, Molleda provides readers with essential tools and perspectives to effectively navigate and engage in diverse cultural environments.\u003c\/p\u003e\n\n\u003cp\u003eWhether you are a student, a seasoned professional, or someone with a keen interest in public relations, Juan-Carlos Molleda's works offer invaluable knowledge and practical insights. Explore his collection to enhance your understanding of how diverse cultural perspectives can shape effective communication strategies on a global scale.\u003c\/p\u003e","products":[{"product_id":"global-and-multicultural-public-relations-by-juan-carlos-molleda-9781118673966","title":"Global and Multicultural Public Relations","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cb\u003eAn overview of the practice of strategic global and multicultural public relations in various sectors\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eGlobal and Multicultural Public Relations\u003c\/i\u003e offers students an expert overview of specific public relations practices, focused on strategic analyses of actual case studies and real-world examples. Emphasizing practice rather than theory, this valuable resource explores innovative communication programmes that are designed to address culturally-diverse communities worldwide. The five-step strategic public relations process—formative research, planning, implementation, evaluation, and stewardship—is extensively examined and applied to a variety of scenarios, helping students understand the reality of modern public relations practice.\u003c\/p\u003e\n\n\u003cp\u003eAll aspects of public relations practice, including media relations, government relations, employee communications, and shareholder relations are covered to help students gain solid foundational knowledge. Broad in scope, this textbook identifies and describes the strategy formulation and implementation process in private, government, non-profit, and various other sectors.\u003c\/p\u003e\n\n\u003cp\u003eAcademic and trade articles, book chapters, original case studies, and new primary research offer students a realistic and sophisticated approach to global public relations. Figures, tables, photographs, and charts illustrate each topic, while highlighted learning objectives and key points, discussion questions, and framed sections on ethical considerations and best practices strengthen student comprehension.\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eEmploys a real-world approach to public relations principles, practices, and strategies\u003c\/li\u003e\n    \u003cli\u003eFocuses on global public relations rather than outdated nation-centred models\u003c\/li\u003e\n    \u003cli\u003eFills a gap in current literature on multinational and multicultural public relations\u003c\/li\u003e\n    \u003cli\u003eExplains the public relations strategies that are best suited for each sector\u003c\/li\u003e\n    \u003cli\u003eIncludes summary sections that contain suggested readings and supplemental online links\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eDesigned for upper-level undergraduate and graduate students, \u003ci\u003eGlobal and Multicultural Public Relations\u003c\/i\u003e is an ideal textbook for courses in international public relations, global communication, public relations management, and multinational management, as well as business, political sciences, and public administration.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46854558777580,"sku":"9781118673966","price":100.99,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/7055bb34953374d5f223a766222c2350.jpg?v=1759268509"}],"url":"https:\/\/bookhero.co.nz\/collections\/juan-carlos-molleda.oembed","provider":"Book Hero","version":"1.0","type":"link"}