{"title":"Josh Noel","description":"\u003cp\u003eWelcome to the captivating world of Josh Noel, a talented author who brings an insightful perspective to the tantalising categories of Cooking \u0026amp; Food. Known for his engaging writing style, Josh has swiftly become a distinguished voice in the exploration of craft beer culture and its influence on modern gastronomy.\u003c\/p\u003e\n\n\u003cp\u003eOne of his standout works, \u003cem\u003eBarrel-Aged Stout and Selling Out\u003c\/em\u003e, provides a fascinating journey into the heart of the American craft beer industry. With meticulous research and compelling storytelling, Josh Noel takes readers behind the scenes, revealing both the passion and the commercial challenges that shape our favourite brews.\u003c\/p\u003e\n\n\u003cp\u003eIf you are a food and drink enthusiast looking to delve deeper into the stories behind your favourite beverages, Josh Noel's works are a must-read. Experience the depth and richness of craft beer through his expert narrative, and discover how these age-old processes play a pivotal role in today's culinary trends.\u003c\/p\u003e\n\n\u003cp\u003eExplore our collection of Josh Noel's books and immerse yourself in the flavourful tales that lie within the brewing industry. Whether you're a casual drinker or a seasoned aficionado, his books offer something for everyone.\u003c\/p\u003e","products":[{"product_id":"barrel-aged-stout-and-selling-out-by-josh-noel-9781613737217","title":"Barrel-Aged Stout and Selling Out","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eNorth American Guild of Beer Writer Award Recipient\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eGoose Island opened as a family-owned Chicago brewpub in the late 1980s, and it soon became one of the most inventive breweries in the world. In the golden age of light, bland and cheap beers, John Hall and his son Greg brought European flavours to America. With distribution in two dozen states, two brewpubs, and status as one of the 20 biggest breweries in the United States, Goose Island became an American success story and was a champion of craft beer.\u003c\/p\u003e\n\n\u003cp\u003eThen, on March 28, 2011, the Halls sold the brewery to Anheuser-Busch InBev, maker of Budweiser, the least craft-like beer imaginable. The sale forced the industry to reckon with craft beer's mainstream appeal and a popularity few envisioned. Josh Noel broke the news of the sale in the \u003ci\u003eChicago Tribune\u003c\/i\u003e, and he covered the resulting backlash from Chicagoans and beer fanatics across the country as the discussion escalated into an intellectual craft beer war.\u003c\/p\u003e\n\n\u003cp\u003eAnheuser-Busch has since bought nine other craft breweries, and from among the outcry rises a question that Noel addresses through personal anecdotes from industry leaders: how should a brewery grow?\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eBarrel-Aged Stout and Selling Out\u003c\/i\u003e explores this pivotal moment in craft beer history with detailed insights and engaging narrative.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46997929263340,"sku":"9781613737217","price":39.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/15220193482762.jpg?v=1763198741"}],"url":"https:\/\/bookhero.co.nz\/collections\/josh-noel.oembed","provider":"Book Hero","version":"1.0","type":"link"}