{"title":"Joseph McCormack","description":"\u003cp\u003eDelve into the insightful world of business communication with works by Joseph McCormack. Known for his expertise in cutting through the noise of modern information overload, Joseph McCormack is an authoritative voice in the field of Business \u0026amp; Entrepreneurship.\u003c\/p\u003e\n\n\u003cp\u003eHis critically acclaimed book, \u003cem\u003eBrief\u003c\/em\u003e, teaches the art of concise communication, a vital skill for efficient business interactions. McCormack emphasises the power of brevity in getting your message across effectively. Perfect for professionals looking to refine their communication skills, \u003cem\u003eBrief\u003c\/em\u003e is a must-read for anyone who wants to be heard in a crowded marketplace.\u003c\/p\u003e\n\n\u003cp\u003eIn his other notable work, \u003cem\u003eNoise\u003c\/em\u003e, McCormack takes the reader on a journey to understand and overcome the distractions and excess information that impede clear communication. This book is a practical guide aimed at helping individuals and organisations enhance their messaging amidst the constant barrage of modern communications.\u003c\/p\u003e\n\n\u003cp\u003eExplore the Joseph McCormack collection today to gain valuable insights into mastering concise communication, essential for success in today's fast-paced business environment.\u003c\/p\u003e","products":[{"product_id":"brief-by-joseph-mccormack-9781394324323","title":"Brief","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eGet heard by being clear and concise\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThe only way to survive in business today is to be a lean communicator. Busy executives expect you to respect and manage their time more effectively than ever. You need to do the groundwork to make your message tight and to the point. The average professional receives 304 emails per week, checks their smartphones 36 times an hour, and works 38 hours a week. This inattention has spread to every part of life. The average attention span has shrunk from 12 seconds in 2000 to eight in 2012.\u003c\/p\u003e\n\n\u003cp\u003eSo, throw them a lifeline and be brief.\u003c\/p\u003e\n\n\u003cp\u003eAuthor Joe McCormack tackles the challenges of inattention, interruptions, and impatience that every professional faces. His proven B.R.I.E.F. approach, which stands for Background, Relevance, Information, Ending, and Follow up, helps simplify and clarify complex communication. \u003cem\u003eBrief\u003c\/em\u003e will help you summarise lengthy information, tell a short story, harness the power of infographics and videos, and turn monologue presentations into controlled conversations.\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eDetails the B.R.I.E.F. approach to distilling your message into a brief presentation\u003c\/li\u003e\n    \u003cli\u003eWritten by the founder and CEO of Sheffield Marketing Partners, specialising in message and narrative development, who is also a recognised expert in Narrative Mapping, a technique that helps clients achieve a clearer and more concise message\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eLong story short: \u003cem\u003eBrief\u003c\/em\u003e will help you gain the muscle you need to eliminate wasteful words and stand out from the rest. Be better. Be brief.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46854145999084,"sku":"9781394324323","price":33.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/11782873482684.jpg?v=1759235172"},{"product_id":"brief-by-joseph-mccormack-9781118704967","title":"Brief","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eGet heard by being clear and concise\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThe only way to survive in business today is to be a lean communicator. Busy executives expect you to respect and manage their time more effectively than ever. You need to do the groundwork to make your message tight and to the point. The average professional receives 304 emails per week and checks their smartphones 36 times an hour and 38 hours a week. This inattention has spread to every part of life. The average attention span has shrunk from 12 seconds in 2000 to eight seconds in 2012.\u003c\/p\u003e\n\n\u003cp\u003eSo, throw them a lifeline and be brief.\u003c\/p\u003e\n\n\u003cp\u003eAuthor Joe McCormack tackles the challenges of inattention, interruptions, and impatience that every professional faces. His proven B.R.I.E.F. approach, which stands for Background, Relevance, Information, Ending, and Follow up, helps simplify and clarify complex communication. \u003ci\u003eBrief\u003c\/i\u003e will help you summarize lengthy information, tell a short story, harness the power of infographics and videos, and turn monologue presentations into controlled conversations.\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eDetails the B.R.I.E.F. approach to distilling your message into a brief presentation\u003c\/li\u003e\n    \u003cli\u003eWritten by the founder and CEO of Sheffield Marketing Partners, which specialises in message and narrative development, who is also a recognised expert in Narrative Mapping, a technique that helps clients achieve a clearer and more concise message\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eLong story short: \u003ci\u003eBrief\u003c\/i\u003e will help you gain the muscle you need to eliminate wasteful words and stand out from the rest. Be better. Be brief.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46854146097388,"sku":"9781118704967","price":47.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/da7330c12487f17d5e5f57193b336ec3.jpg?v=1759270999"},{"product_id":"noise-by-joseph-mccormack-9781394324262","title":"Noise","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eTeaches managers and leaders to cut through the static and hone their focusing skills\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eIn the current digital age, it is becoming increasingly more difficult to stay focused. Smartphones, tablets, smart watches, and other devices constantly vie for our attention. In both business and life, we are constantly bombarded with tweets, likes, mentions, and a constant stream of information. The inability to pay attention impacts learning, parenting, prioritizing, and leading. Not surprisingly, attention spans have gotten shorter. Already being pulled in a dozen directions every minute, managers and business leaders often struggle to address important issues and focus on everything that needs attention.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eNoise: Living and Leading When Nobody Can Focus\u003c\/em\u003e teaches managers and leaders how to help themselves and others sharpen their focusing skills. In this follow-up to his first book \u003cem\u003eBrief\u003c\/em\u003e—the proven, step-by-step approach to clear, concise, and effective communication—author Joseph McCormack helps readers cut through the static and devote their attention to what is important. This engaging, informative book will help you:\u003c\/p\u003e \n\n\u003cul\u003e\n  \u003cli\u003eApply effective, real-world techniques to hone your focus and reduce interference\u003c\/li\u003e\n  \u003cli\u003eLearn the lessons taught to organisations such as Harley-Davidson, BMO Harris Bank, MasterCard, and the US Army\u003c\/li\u003e\n  \u003cli\u003eUnderstand how modern technology can actually strengthen your focus if used correctly\u003c\/li\u003e\n  \u003cli\u003eAvoid becoming a casualty of “weapons of mass distraction”\u003c\/li\u003e\n\u003c\/ul\u003e \n\n\u003cp\u003e\u003cem\u003eNoise: Living and Leading When Nobody Can Focus\u003c\/em\u003e is a valuable resource for leaders and managers seeking to develop laser-sharp focus and apply it to everything you do.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46854709543148,"sku":"9781394324262","price":33.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781394324262.jpg?v=1759252705"}],"url":"https:\/\/bookhero.co.nz\/collections\/joseph-mccormack.oembed","provider":"Book Hero","version":"1.0","type":"link"}