{"title":"Joseph H. Hancock","description":"\u003cp\u003eJoseph H. Hancock offers insightful explorations into the world of fashion through detailed narratives and analysis. His works delve into the history and evolution of major fashion brands, providing readers with a rich understanding of the industry's cultural and commercial impact.\u003c\/p\u003e\n\n\u003cp\u003eIdeal for those interested in \u003cem\u003eEducation \u0026amp; Reference\u003c\/em\u003e, Hancock's books combine research with engaging storytelling, making complex topics accessible for enthusiasts and professionals alike. His writing captures the essence of fashion as both an art and a business.\u003c\/p\u003e","products":[{"product_id":"fashion-brand-stories-by-joseph-h-hancock-9781350135543","title":"Fashion Brand Stories","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eThrough ten detailed case studies on groundbreaking brands like Vivienne Westwood, Vera Wang, Levi’s®, and The Gap Inc., \u003ci\u003eFashion Brand Stories\u003c\/i\u003e shows how fashion retailers and designers use storytelling to establish and maintain relationships with their customers.\u003c\/p\u003e\n\n\u003cp\u003eThese entertaining case studies explore the evolution of each brand as a cultural entity with its own carefully crafted personality. Aided by interviews with industry professionals, you’ll learn how brands start out, grow and encounter success or failure, and how to apply those hard-won lessons to your own thoughts on branding. This beautifully illustrated third edition covers the changing role of social media, celebrity endorsements, quality over quantity, and more ethical sourcing, manufacturing, and consumption.\u003c\/p\u003e\n\n\u003cp\u003eInstructor’s resources to accompany this edition are available at \u003ca href=\"http:\/\/bloomsbury.pub\/fashion-brand-stories-3e\"\u003ebloomsbury.pub\/fashion-brand-stories-3e\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Allen \u0026 Unwin","offers":[{"title":"Default Title","offer_id":47596382322924,"sku":"9781350135543","price":71.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/ddb6f49deeaabea4e2874417e2c26e92.jpg?v=1777929655"}],"url":"https:\/\/bookhero.co.nz\/collections\/joseph-h-hancock.oembed","provider":"Book Hero","version":"1.0","type":"link"}