{"title":"Jörn Hurtienne","description":"\u003cp\u003eExplore the intriguing works of Jörn Hurtienne, an accomplished author known for his deep dive into cognitive linguistics and its intersection with human perception. With a keen interest in how metaphor shapes our understanding of abstract concepts, Hurtienne offers readers a unique perspective in the genre of Arts \u0026amp; Culture.\u003c\/p\u003e\n\n\u003cp\u003eOne of his standout works, \u003cem\u003eHappy is Up, Sad is Down\u003c\/em\u003e, encapsulates Hurtienne's knack for exploring the intricate connections between language and thought. His books invite readers to re-evaluate everyday expressions and understand the subtle influences of linguistics on perception and culture.\u003c\/p\u003e\n\n\u003cp\u003eWhether you're a linguistics enthusiast or curious about cognitive science, Jörn Hurtienne's collection provides an enriching journey into the nuanced world of metaphors. Immerse yourself in his insightful exploration and gain a fresh perspective on the art of language.\u003c\/p\u003e","products":[{"product_id":"happy-is-up-sad-is-down-by-jorn-hurtienne-9789063695934","title":"Happy is Up, Sad is Down","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eWe think, feel, and talk in metaphors.\u003c\/p\u003e\n\n\u003cp\u003eWhy not use them for design?\u003c\/p\u003e\n\n\u003cp\u003eFeeling down? Cheer up! We use metaphors every day and often without being aware of it. Many metaphors are more than figures of speech. They reflect basic bodily experiences and help to structure our thinking and experiences of the world.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eHappy is Up, Sad is Down\u003c\/em\u003e is a collection of 65 metaphors with research facts and applications in product and interaction design, information graphics, and advertising. Metaphors show how to use space and physical attributes to convey abstract concepts like time and importance, emotions and social relations, political ideas, and ethical values. This book is meant to inspire designers and everyone curious about how the mind works.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Thames and Hudson (Australia) Pty Ltd","offers":[{"title":"Default Title","offer_id":47362615607532,"sku":"9789063695934","price":45.0,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/3206493485415.jpg?v=1772896884"}],"url":"https:\/\/bookhero.co.nz\/collections\/jorn-hurtienne.oembed","provider":"Book Hero","version":"1.0","type":"link"}