{"title":"Jordi Cam","description":"\u003cp\u003eWelcome to the world of Jordi Cam, a distinguished author whose intriguing works bridge the gap between science, nature, and illusion. With a knack for unveiling the mysteries of the human mind, Jordi Cam invites readers to explore the fascinating interplay of perception, cognition, and reality.\u003c\/p\u003e\n\n\u003cp\u003eAmong his notable works is \u003cem\u003eThe Illusionist Brain\u003c\/em\u003e. This captivating book takes you on a journey into the intricate workings of our brain, exploring how illusions can deceive and enlighten us. Jordi Cam's insightful writing sheds light on the cognitive processes behind illusions and their implications in our understanding of the natural world.\u003c\/p\u003e\n\n\u003cp\u003eWhether you're a science enthusiast or curious about the wonders of human perception, Jordi Cam's collection offers a delightful and educational experience. Dive into these thought-provoking books and discover the enchanting world of science and nature through the eyes of a masterful storyteller.\u003c\/p\u003e","products":[{"product_id":"the-illusionist-brain-by-jordi-cam-9780691241111","title":"The Illusionist Brain","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eHow magicians exploit the natural functioning of our brains to astonish and amaze us\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eHow do magicians make us see the impossible? \u003cem\u003eThe Illusionist Brain\u003c\/em\u003e takes you on an unforgettable journey through the inner workings of the human mind, revealing how magicians achieve their spectacular and seemingly impossible effects by interfering with your cognitive processes. Along the way, this lively and informative book provides a guided tour of modern neuroscience, using magic as a lens for understanding the unconscious and automatic functioning of our brains.\u003c\/p\u003e\n\n\u003cp\u003eWe construct reality from the information stored in our memories and received through our senses, and our brains are remarkably adept at tricking us into believing that our experience is continuous. In fact, our minds create our perception of reality by elaborating meanings and continuities from incomplete information, and while this strategy carries clear benefits for survival, it comes with blind spots that magicians know how to exploit. Jordi Cam and Luis Martínez explore the many different ways illusionists manipulate our attention—making us look but not see—and take advantage of our individual predispositions and fragile memories.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eThe Illusionist Brain\u003c\/em\u003e draws on the latest findings in neuroscience to explain how magic deceives us, surprises us, and amazes us, and demonstrates how illusionists skillfully \"hack\" our brains to alter how we perceive things and influence what we imagine.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"NewSouth Books","offers":[{"title":"Default Title","offer_id":46855007469804,"sku":"9780691241111","price":39.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/5615694d0de148bf79924389057a0540.jpg?v=1759262641"}],"url":"https:\/\/bookhero.co.nz\/collections\/jordi-cam.oembed","provider":"Book Hero","version":"1.0","type":"link"}